EICMA Motorcycle Show: Girls Day

Girls Day

It looked like a sea of women at the Milan Italy 2010 EICMA Motorcycle Show on Friday, because of the free entrance allowed for females only.

Nevertheless, overall very positive ratings came from the box-office: in the first two public opening days, Milan’s motorcycle exhibition showed a record attendance growth of 8% compared with last year’s same period.

There was lots of fun for motorcycle spectators crowding the pavilions to see beautiful motorcycles including; Aprilia, Benelli, BMW, Derbi, Ducati, Honda, Kawasaki, Suzuki, Moto Guzzi, Yamaha, Triumph and a wealth more of choices, unlike the poor bicycles fans who didn’t feel as satisfied.

“Some visitors complained about that,” says the EICMA Director Costantino Ruggiero, “but we apprised the media with due advance of the limited number of bikes exhibitors.”

“We wouldn’t modify the historical event’s naming anyway, or reject those applying and wishing to be here anyhow, including some very prestigious brands. Let’s say this year was a sabbatical one for bikes, albeit willingness to turn out differently is unchanged”

Plenty of surprises and attractions ran on EICMA Motorcycle carousel. “You’ve to go to Milan and admire the most beautiful motorbikes in the world”, MotoGP Star Valentino Rossi rightly stated on live TV from Valencia as he prepares for his final race on the Yamaha M1 before he switches to Ducati for 2011.

For Italy, it was good to know the best Italian motorcycle brands are confirmed to keep up with Asia competitors: namely the 2011 three-cylinder MV Augusta F3 and the 2011 Ducati Diavel, both raising the bar for their Asian competitors.

Many show-business personalities visited EICMA on Friday as well, making people burn with curiosity, as well as Mediaset TV set did with live hook-up with MotoGP. At MotoLive outdoor space, Supermotards and mini-bikes spectacles as usual.

The beautiful EICMA Motorcycle Show looks forward a stunning weekend.

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One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007 and is currently Editor at Large at Ultimate Motorcycling. He is also the author of 365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).