BMW Motorrad Outperforms 2013 Sales Record
Last year, BMW Motorrad had a record-breaking sales year, the Bavarian manufacturer selling 115,215 motorcycles and maxi-scooters worldwide.
Impressive – especially considering economies around the world – but things only got better in 2014. When the November 2014 sales numbers were tallied, BMW exceeded the 2013 overall yearly record. And one month remains to set an even more impressive yearly-sales record.
Through November 2014, BMW Motorrad reports it sold 116,463. Compared to the same period of 2013 (108,872 sold), this shows a 7-percent increase. As for the month, BMW Motorrad sold 7,411 units compared to 7,342 units in November 2013, showing an increase of 0.9 percent.
Heiner Faust, BMW Motorrad Head of Sales and Marketing, says: “One month before the end of the year we have supplied 116,463 vehicles to our customers, thereby already surpassing last year’s record sales figure. This excellent retail result is mainly due to solid growth in the European markets, Asia and the USA. The sales figure for Germany, our largest individual market, is just above last year’s high level.”
Demand is high for the new R models (R 1200 R, R 1200 RS) launched in 2014 with the new semi-liquid cooled boxer engine, and the new R nineT and revamped S 1000 RR.
“Clearly we are appealing very effectively to our customers with all our new models. Our shooting star is the R nine T, which has made it from zero to fourth place on our bestseller list as of November,” Faust says.
“Meanwhile, our new supersports bike for model year 2015 – the S 1000 RR – has received outstanding reviews in the motorcycle press. We are very much looking forward to seeing the first comparative tests among current competitors.
“We are also getting very positive market signals for our other four new motorshow presentations, the R 1200 R roadster, the sports touring bike R 1200 RS and the S 1000 XR in the new Adventure-Sport segment, as well as the mid-range model F 800 R. So as the year draws to a close we are not only looking at a new sales record but also excellent prospects for further growth in 2015.”
