Motorcycle Types Adventure / Dual-Sport BMW Motorrad: May Sales Down 8.8%

BMW Motorrad: May Sales Down 8.8%

2012 BMW Motorcycle Sales

BMW Motorrad reports that motorcycle sales in May have declined 8.8 percent over the same month in 2011, attributing the fall to the negative economic situation in southern Europe.

BMW reports that a total of 11,457 motorcycles were delivered to customers worldwide in May, compared with 12,568 units in May 2011.

But although BMW Motorrad has reported negative numbers for May, sales for the first five months of 2012 are up 0.3 percent; BMW says 48,918 motorcycles were sold from January through May, compared to 48,749 units in the same period of 2011.

Heiner Faust (Head of Sales and Marketing, BMW Motorrad) says: “The sales result for May is influenced very strongly by the economic situation in the major motorcycle markets of southern Europe. Although we are the market leaders in Italy and Spain, for example, we were not able to fully offset the consumers buying resistance on these markets against the very positive market developments in Germany, Switzerland, France, Brazil and the USA.

“For the month of June we again expect a weak sales result compared to the record year of 2011. However, we are planning to use our upcoming entry into the Maxi-Scooter market to raise the sales volume for the second half of the year above the previous year’s level. It remains our goal to exceed our sales record from 2011.”

As for BMW Motorrad’s subsidiary, Husqvarna Motorcycles has recorded a rise in deliveries for five months in a row. As of May, Husqvarna had delivered 4,420 motorcycles compared to 3,080 the previous year, a rise of 43.5 percent. In May, 860 vehicles (previous year 537 units) were delivered to the Husqvarna dealership network, 60.1-percent more than in the same month of the previous year.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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