Motorcycle Types Adventure / Dual-Sport BMW Motorrad: May Sales Down 8.8%

BMW Motorrad: May Sales Down 8.8%

2012 BMW Motorcycle Sales

BMW Motorrad reports that motorcycle sales in May have declined 8.8 percent over the same month in 2011, attributing the fall to the negative economic situation in southern Europe.

BMW reports that a total of 11,457 motorcycles were delivered to customers worldwide in May, compared with 12,568 units in May 2011.

But although BMW Motorrad has reported negative numbers for May, sales for the first five months of 2012 are up 0.3 percent; BMW says 48,918 motorcycles were sold from January through May, compared to 48,749 units in the same period of 2011.

Heiner Faust (Head of Sales and Marketing, BMW Motorrad) says: “The sales result for May is influenced very strongly by the economic situation in the major motorcycle markets of southern Europe. Although we are the market leaders in Italy and Spain, for example, we were not able to fully offset the consumers buying resistance on these markets against the very positive market developments in Germany, Switzerland, France, Brazil and the USA.

“For the month of June we again expect a weak sales result compared to the record year of 2011. However, we are planning to use our upcoming entry into the Maxi-Scooter market to raise the sales volume for the second half of the year above the previous year’s level. It remains our goal to exceed our sales record from 2011.”

As for BMW Motorrad’s subsidiary, Husqvarna Motorcycles has recorded a rise in deliveries for five months in a row. As of May, Husqvarna had delivered 4,420 motorcycles compared to 3,080 the previous year, a rise of 43.5 percent. In May, 860 vehicles (previous year 537 units) were delivered to the Husqvarna dealership network, 60.1-percent more than in the same month of the previous year.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

Harley-Davidson Sportster Lineup Cut For 2020

While the Iron 883, Iron 1200, Forty-Eight, and Roadster will be 2020 Harley-Davidson Sportsters, the Forty-Eight Special, Superlow, and Custom are gone.

2019 British GP Preview: No Clear Favorite at Silverstone MotoGP

Honda's Marquez has a comfortable 58-point lead over Ducati's Dovizioso, but there is no clear favorite at Silverstone due to winners there over 5 years.

2020 Harley-Davidson Heritage Classic Restyling Revealed (First Look)

2020 Harley-Davidson Heritage Classic Gets A Makeover Although black has been the go-to color for designers in recent years, the 2020 Harley-Davidson Heritage Classic is...

2020 Harley-Davidson Road Glide Limited First Look (5 Fast Facts)

2020 Harley-Davidson Road Glide Limited First Look: The Motor Company has an impressive new replacement for the Road Glide Ultra touring motorcycle.

2020 Harley-Davidson CVO Lineup First Look (13 Fast Facts)

The 2020 Harley-Davidson CVO lineup consists of the new CVO Tri-Glide, along with updated editions of the CVO Limited tourer and CVO Street Glide bagger.

2020 Harley-Davidson Low Rider S First Look (9 Fast Facts)

Harley-Davidson Low Rider S Returns Following a two-year hiatus, the Harley-Davidson Low Rider S returns to the MoCo's lineup. The 2020 model has more power and...