Ducati Caffè Opens in DubaiLast month, Ducati’s Italian passion spread far east to Dubai with the opening of its “concept restaurant and bar” – the Ducati Caffè.
The Ducati Caffe, which is a result of the Italian motorcycle manufacturer’s partnership with United Arab Emirates-based AD Group, will serve breakfast, lunch, Italian-style “aperitivo” and dinner. The Cafe opened in the Dubai Mall May 25 with a quest appearance by Ducati Team MotoGP rider Nicky Hayden.With Ducati Caffès already opened in Rome, Shanghai and Bangkok, Dubai now presents the perfect premium location for the latest opening, where the world of Ducati will combine with Italian gastronomy to deliver the same “Made in Italy” style that characterises the world-famous motorcycle manufacturer.Lucio Attina (Apparel & Brand Development Director at Ducati Motor Holding) says: “We are very excited to expand the Ducati Caffè concept into the UAE with the AD Group and delighted that the first location is Dubai.“This city is vibrant and sophisticated and the perfect environment for a premium brand like Ducati. We are proud to be here as ambassadors of ‘Made in Italy’ excellence, and very happy to launch this new adventure with such an accomplished partner.”Passion, excellence and Italian tradition are the values that contribute highly to Ducati’s worldwide success, a simple, winning recipe now applied to a series of activities that further distinguish the sophisticated brand.Capturing the raw passion that drives the Ducati community and applying it to an elegant and exciting lifestyle capable of uniting people from all backgrounds is the power behind the Ducati Caffè concept, and its world-wide appeal grants it an instant passport for international success.Abdul Aziz Al Dawihi (President of AD Group) says: “We are very excited about establishing the Ducati Caffè in Dubai, I am a huge fan of the brand myself and feel confident that it will be positively received here.“Ducati Caffè is designed for people who want to live every moment to the fullest and who enjoy a lifestyle which encompasses culture, work and leisure. It is an ideal destination for everyone from Ducati and sports (motorsports) fans as well as food and coffee loving individuals. Dubai Mall is just the beginning; we are planning to open several Ducati Caffès in the region within the next two years, within the major shopping destinations of Abu Dhabi, Kuwait, Beirut, Riyadh and Jeddah.”Combining coffee and fine foods with Ducati clothing and merchandise, the stylish venue will create a unique blend of sophisticated dining and authentic Italian performance, powered by the passionate new Ducati / AD Group partnership. With these important ingredients for success, the Ducati Caffè in Dubai is sure to host a calendar of events that reflect Italian tradition at its best.The new two-floor location covers 410 square metres and is decorated with “Ducati Art” paintings and LCD monitors that constantly deliver the Ducati lifestyle image. With a wall-mounted Ducati Superbike adding that extra special touch, diners are never far from Ducati’s rich heritage of beautiful, hand-built motorcycles.Former World Champion and official Ducati Team rider, Nicky Hayden, made a special guest appearance at the opening before moving on to his next Grand Prix.Nicky Hayden (Ducati Team MotoGP) says: “This part of the world is important for the Ducati Team, considering that Qatar hosts the season-opening race and the championship’s only night race, and it’s a pleasure to get to visit in a more relaxed setting. I’m really impressed by the Ducati Caffè concept, and I think the one here in Dubai is a great example of the potential. Thanks to everyone who showed up for the opening, and of course thank you to Mr. Al Dawihi for the invitation, and good luck to AD Group for the other Ducati Caffès they have planned.”Italian style is also underlined in its culinary excellence and the Ducati Caffè will serve the finest Italian foods to provide a revelation of tastes. Famous cheeses, balsamic vinegars, olive oils and many other specialities are skilfully prepared to represent Italy’s regional traditions and national creativity and taste, elements of an Italian lifestyle that Ducati now proudly share internationally.Delicacies can be enjoyed daily “à la carte” or sampled in the dedicated “enogastronomia”, gourmet food area, and purchased from the shop situated in the Caffè, where also the latest apparel line and Ducati gifts provide an ideal way of taking home a little of the Ducati spirit.The Ducati Caffè concept was realised with the associations of a number of prestigious companies and, together with those prominently supporting the “Made in Italy” tradition, now help to bring a little piece of Italy to Ducati’s international table.
Aprilia Tuono 660 Factory + Steve ’Stavros’ Parrish
byMotos and Friends by Ultimate Motorcycle
Hello everyone and welcome once again to Ultimate Motorcycling’s weekly podcast—Motos and Friends. My name is Arthur Coldwells.
Our first segment features the new Aprilia Tuono 660 Factory. Senior Editor Nic de Sena brings us his report on the flagship version of Aprilia’s upright middleweight machine. He gives us insight into whether it’s worth spending the extra money on the Factory version, and also of course, whether this sporting Aprilia is really the motorcycle for you.
The next guest segment of Motos and Friends is brought to you by the faster and most technologically advanced, 2023 Suzuki Hayabusa—one of the most iconic sportbikes ever. Check it out in person at your local Suzuki dealer now, or visit suzukicycles.com to learn more.
In this segment, Associate Editor Teejay Adams chats with (arguably) one of the most interesting Suzuki race riders of all time. the iconic RG500 alongside teammate double World Champion Barry Sheene. The two were almost as famous for their exploits off-track, as for their success on it. Those were the days! Steve also raced the Isle of Man TT for about ten years where he won 13 Silver Replicas, and got a podium finish. His insight into that particular brand of mayhem are fascinating.
But there’s waaay more to Steve Parrish than his motorcycle racing. He is also the most successful Semi-Truck racer ever, and, little known piece of useless trivia—he’s my birthday twin: 24th February. He is a natural entertainer and you can’t miss his recounting of the world’s most entertaining—and arguably terrifying—double-decker bus ride ever. If any of you were actually on that hell-ride then we’d love to hear from you!