Motorcycle Racing News Ducati Newport Beach | Top Sales Award

Ducati Newport Beach | Top Sales Award

Ducati Top Motorcycle Sales Award

Selling more than 200 Ducati motorcycles during its second full year in business, Ducati Newport Beach recently won Ducati North America’s Top Motorcycle Sales award. This honor makes it the boutique Italian brand’s top-selling dealership in the U.S., its number-one important market.

Based a half-mile from the Pacific ocean, Ducati Newport Beach prides itself on being the premier destination European motorcycle dealership in Southern California. Offering customers a streamlined experience, the 8400-square-foot shop features dedicated Ducati sales, service, apparel and accessories.

For added convenience, the store has a luxurious customer lounge and ample parking. Offering an array of product choices, there are 25 to 30 Ducatis on the showroom floor at all times and the full line of Ducati-branded apparel and accessories.

Ducati Motor Holding S.p.A CEO Gabriele Del Torchio, Ducati North America CEO Cristiano Silea and General Manager Dominique Cheraki presented this award at the company’s annual dealer meeting, fittingly held this year in the ultra-hip South Beach section of Miami.

In addition to these accolades from Ducati’s corporate headquarters in Cupertino, California, for the second year in a row, the shop has been recognized as one of the best dealerships in America by nearby, Irvine-based trade journal Dealernews in its 21st Annual Top 100 Award.

This honor recognizes powersports dealerships for their achievements in retail design and merchandising, marketing, e-commerce, customer service, community involvement and general business management.

Dealership principal Michael Guerin is most proud of the award from Ducati North America.

Michael Guerin says: “When we opened Ducati Newport Beach in May of 2009, our mission is to be number one to our customers in their overall experience–from the moment they walk in the door to building Ducatisti passion and welcoming them into the Ducati Newport Beach family. We’ve created the perfect storm: Great customers, talented dealership team members, fantastic products and the best possible location.

“Honestly, being number one in North America and selling more than 200 Ducatis in 2011 during our second full year in business is extremely gratifying.”

Aside from its impressive store, the dealership creates a community feel among its loyal customers by hosting live race screenings from the MotoGP, World Superbike and AMA Pro Racing series on its 60-inch flat-screen TV.

Other highly effective customer-engagement efforts include new-product launches, owner’s clinics, bike nights, suspension seminars, fashion shows, barbeques and racetrack preparation for riders who participate in track days.The shop is also marketed in high-profile cross-promotions, including bike displays at Newport Beach’s string of ritzy local car dealerships and upscale shopping malls, as well as bike and car shows.

For more information about Ducati Newport Beach, log on to

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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