BMW Motorrad USA Appoints New Sales VP


Motorcycle Industry News

BMW Motorrad has reported some executive personnel changes in its USA sales branch, the Bavarian motorcycle manufacturer appointing Hans Blesse as Vice President.

Blesse, 51, will take over the VP of Sales position on April 1, following three and a half years as BMW Motorrad Executive Vice President of Sales and Marketing.

The man who previously held the VP of Sales position in the USA, Pieter de Waal, 60, has decided to retire after 18 years with BMW.

Hans Blesse began his BMW career in 1987 with BMW Canada, which was newly founded at that time. After holding various positions with BMW Canada, he moved to BMW Spain in 2005 where he was responsible for the Aftersales Division up until August 2008, BMW says.

BMW says in September 2008 his career took him to Munich, where he became Executive Vice President of BMW Motorrad Sales and Marketing. During the period in which he was responsible for worldwide motorcycle sales, his greatest achievement was BMW Motorrad’s historic sales record in 2011.

Hans Blesse says: “The USA is currently the third largest sales market for BMW Motorrad and is a strategically important market for future growth. I look forward to this new challenge and the opportunity of continuing to build on Pieter de Waal’s success.”

Hendrik von Kuenheim (General Director, BMW Motorrad) says: “Hans Blesse is the ideal successor to Pieter de Waal. Having been responsible for BMW Motorrad sales and marketing worldwide, he has gained a lot of experience in recent years which he will now be able to put to use in his new position.

“Our aim is to significantly increase motorcycle sales in the coming years and expansion of our market presence in the USA is crucial to our growth plans. I should like to thank Pieter de Waal most sincerely for all the work he has done to strengthen the position of BMW Motorrad in the USA and wish him all the very best for the future.”