News BMW Motorrad USA Appoints New Sales VP

BMW Motorrad USA Appoints New Sales VP


Motorcycle Industry News

BMW Motorrad has reported some executive personnel changes in its USA sales branch, the Bavarian motorcycle manufacturer appointing Hans Blesse as Vice President.

Blesse, 51, will take over the VP of Sales position on April 1, following three and a half years as BMW Motorrad Executive Vice President of Sales and Marketing.

The man who previously held the VP of Sales position in the USA, Pieter de Waal, 60, has decided to retire after 18 years with BMW.

Hans Blesse began his BMW career in 1987 with BMW Canada, which was newly founded at that time. After holding various positions with BMW Canada, he moved to BMW Spain in 2005 where he was responsible for the Aftersales Division up until August 2008, BMW says.

BMW says in September 2008 his career took him to Munich, where he became Executive Vice President of BMW Motorrad Sales and Marketing. During the period in which he was responsible for worldwide motorcycle sales, his greatest achievement was BMW Motorrad’s historic sales record in 2011.

Hans Blesse says: “The USA is currently the third largest sales market for BMW Motorrad and is a strategically important market for future growth. I look forward to this new challenge and the opportunity of continuing to build on Pieter de Waal’s success.”

Hendrik von Kuenheim (General Director, BMW Motorrad) says: “Hans Blesse is the ideal successor to Pieter de Waal. Having been responsible for BMW Motorrad sales and marketing worldwide, he has gained a lot of experience in recent years which he will now be able to put to use in his new position.

“Our aim is to significantly increase motorcycle sales in the coming years and expansion of our market presence in the USA is crucial to our growth plans. I should like to thank Pieter de Waal most sincerely for all the work he has done to strengthen the position of BMW Motorrad in the USA and wish him all the very best for the future.”

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

Harley-Davidson Tremont Shoes Review: Urban Motorcycle Footwear

In the on-going debate over how much protection is enough, the correct answer for each of us comes from within. Some riders would never...

2021 Langen Two Stroke First Look: Street-Legal V-Twin!

If you thought we’d never see another street-legal two-stroke sportbike, you’re not alone. There hasn’t been a full-size two-stroke motorcycle for the street in...

2021 Indian Springfield Lineup First Look (5 Fast Facts)

There are two motorcycles in the 2021 Indian Springfield lineup, with the standard Springfield focused on longer-distance touring, and the Springfield Dark Horse pulling...

2021 BMW R 18 Review (19 Fast Facts on the First Edition)

Over a year after its concept debut, the 2021 BMW R 18 has made its way to production. Much has been written about its...

2021 Honda CRF450R Review (12 First Ride Fast Facts from Glen Helen)

The 2021 Honda CRF450R is all-new for 2021. The entirely new chassis, bodywork, exhaust, and hydraulic clutch highlight the changes to the CRF450R. Add to...

Arai Spoiler EX2 for the Corsair-X Helmet First Look

The Arai Corsair-X is the Japanese company’s flagship helmet and intended for riders of the highest performance motorcycle. MotoGP racers Maverick Viñales of Monster...