Motorcycle Types Adventure / Dual-Sport Ducati Multistrada 1200 | U.S. Unveiling

Ducati Multistrada 1200 | U.S. Unveiling

Multistrada 1200 NA Preview

Ducati North America will debut its latest model, the 2010 Ducati Multistrada 1200, in North America at the International Motorcycle Show in Long Beach, California December 4-6.

Shown for the first time just weeks ago at the EICMA Milan Motorcycle Show, the Multistrada 1200 was named "Most Beautiful Bike in Show" and hailed as a true ‘game-changing’ motorcycle. During the Long Beach show, motorcycle enthusiasts will see why the Ducati Multistrada 1200 is considered a marvel and four bikes in one.

Because of its unprecedented technology and class-leading features this new Ducati motorcycle is able to unleash four unique riding modes including Sport, Touring, Urban and Enduro, enabling the rider to enjoy a truly customizable riding experience. The power and torque delivery, suspension settings and traction control can be modified while riding this motorcycle to adapt to the rider’s needs, and not the other way around.

Michael Lock Speaks… Ducati North America CEO

"We are very excited to launch the technologically-advanced Ducati Multistrada to North America at the world’s largest motorcycle show series," said CEO Michael Lock. "The Ducati Multistrada 1200 is a unique model for us since it really attracts all types of riders. It is not only powerful and playful, but also a comfortable and versatile adventure on two wheels."

The light weight 417-pound Ducati Multistrada 1200 will be priced at $14,995, an aggressive price point for a handmade bike that boasts 150hp and 87.5lb/ft of torque. There will be three option packages available to suit the rider’s taste such as the Multistrada 1200 including the Bosch-Brembo ABS system; the Multistrada 1200 "S Sport" package; and the Multistrada 1200 "S Touring" model which includes side luggage, a center stand and heated grips.

In addition to the debut of the new 2010 Ducati Multistrada 1200, Ducati will host a series of fashion shows in its booth for all to enjoy. The shows will take place Friday at 5:20 and 6:50pm, as well as Saturday at 11:50 am, 2:20pm & 4:50pm. Throughout the weekend the Ducati Freestyle Team will be doing stunt shows on the Monster 696- Ducati’s most agile offering.

The Ducati Multistrada 1200 will hit North American dealerships in Spring 2010. In the meantime, motorcycle enthusiasts can visit the IMS show in Long Beach to see this electrifying sportbike up-close and personal December 4-6: Long Beach Convention Center on 300 East Ocean Blvd in Long Beach, CA 90802.


Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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