Gilroy Indians Book Review [The Rise and Fall of IMCOA]

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Gilroy Indians Book Review [The Rise and Fall of IMCOA]

With the collaboration of many of the key people who made the Gilroy chapter of the long history of Indian-branded motorcycles happen, author George F. Paul has written Gilroy Indians: The Indian Motorcycle Company of America, 1999-2003, the definitive book on the subject.

To explain why forming a company to resurrect the Indian Motorcycle brand was so significant, Paul covers the brand’s checkered history from the original company’s demise in 1953 to the formation of the Indian Motorcycle Company of America (IMCOA) in 1999. That trail included everything from outright brand piracy and fraud by some to oversold, underdelivered attempts by others to build motorcycles.

Gilroy Indians Book Review: 100-cubi-inch V-twin Powerplus engine.
The Powerplus was the IMCOA’s snakebit 100-cubic-inch V-twin engine. After being rushed through development and into production, it was hobbled by numerous bottom-end failures.

Drawing on the archives of the Gilroy operation, Paul presents images of prototype components, completed models, advertising art, and specification sheets from the 1999 model year to the 2004 models that never reached dealers.

Starting with a Foreword by Rey Sotelo, the first President and CEO (1999 to 2001) of IMCOA, Gilroy Indians includes in-depth insights from key members of the IMCOA leadership team. This includes IMCOA President and CEO Frank J. O’Connell (2001-2002) and President and CEO Louis Terhar (2002-2003). O’Connell is the author of the book Jump First, Think Fast, which includes a chapter on his experiences in his role with the IMCOA.


Additional reading on Indian Motorcycles: 


Paul documents a wide range of problems that beset IMCOA. From the very beginning, parts shortages had to be dealt with on the fly with locally sourced, non-spec items. There was poor vendor product quality, heavy reliance on outsourced parts, the disastrous roll-out of the company’s 100-cubic-inch Powerplus engine, and a range of other problems.

Gilroy Indians book review: online auction
The end of the line for the Gilroy Indians came in the form of a live, online auction of parts, tools, the factory building, and complete bikes. When the end came, a total of 43 complete 2004 model year bikes had been built.

Information from these executives and many of the leaders involved in design and manufacturing operations sheds light on the many accomplishments achieved during the IMCOA years as well as on the problems that hammered the company’s bottom line and led to the ultimate end of operations on September 19, 2003.

Gilroy Indians: The Indian Motorcycle Company of America, 1999-2003 makes fascinating reading from a strictly narrative standpoint, even for readers who are not specifically interested in Indian Motorcycle history, industrial operations, or business management. But for those who are, it is a gold mine of insight and a cautionary tale about how tough—and expensive—trying to build a manufacturing company can be, even with a legendary brand with worldwide recognition in hand.

Gilroy Indians Book Fast Facts

  • Title: Gilroy Indians: The Indian Motorcycle Company of America, 1999-2003
  • Author: George F. Paul
  • Published: 2026
  • Format: hardcover, 208 pages, 258 color and black-and-white images plus illustrations and specification sheets.
  • Publisher: Schiffer Publishing, Ltd.
  • ISBN: 978-0-7643-7105-9 ePub: 978-1-5073-0664-2

    Gilroy Indians: The Indian Motorcycle Company of America, 1999-2003 Price: $40 

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