2015 BMW Motorrad Worldwide Sales Report
Continuing its record-breaking ways, BMW Motorrad has once again posted new all-time sales highs for the month of September.
BMW says in September 2015, it delivered 11,088 motorcycles and maxi scooters worldwide. This was up 11 percent compared to 9,991 units sold in September 2014. Also, through September, BMW sold 112,411 motorcycles and maxi scooters – the most of any year to that date. This was up 12.2 percent compared to last year’s year-to-date sales of 110,217 through September.
BMW attributes the success to the BMW R Series, which arrives with the characteristic flat-twin engine. BMW R series contributed to about 54 percent of those sales with 60,557 units sold.
BMW says apart from the traditional high-volume models R 1200 GS, GS Adventure and RT, the BMW R nineT, now already a cult bike, has firmly established itself in 4th place in the BMW Motorrad ranking. Sales figures for the BMW R 1200 RS, the new touring sports bike by BMW Motorrad, are also developing positively, BMW says.
The sports-oriented BMW S Series with the S 1000 RR Supersports Bike, the S 1000 R Power Roadster and the new S 1000 XR Adventure Bike, have developed into a further key pillar in the BMW Motorrad model range.
Heiner Faust, BMW Motorrad Head of Sales and Marketing, says: “In 2006 BMW Motorrad exceeded the magical figure of 100,000 units for the first time. Now we were able to exceed this figure four months earlier already. Customer interest in our products is increasing worldwide and the desirability of the BMW Motorrad brand is steadily on the rise. Incoming orders for the coming months are gratifyingly high.
BMW Motorrad recorded retail growth in almost all sales regions during the first nine months of the year. Germany remains the most important single market: With 18,825 units sold and a market share of approx. 25% in the relevant premium segment above 500 cc displacement, BMW Motorrad is market leader once again. The ranking of the countries with the strongest sales are the USA (13,362 units), France (10,447 units), Italy (9,935 units) and Great Britain (7,241 units).