BMW Motorcycle Sales
For the fifth-consecutive month, BMW Motorrad has achieved a positive month of worldwide sales. In May, BMW Motorrad sold 15,004 motorcycles and maxi-scooters, a new record for the month. May 2015 sales were up 6.5 percent compared to May 2014, when BMW sold 14,088 units,
Year-to-date sales are also positive; BMW Motorrad says 62,928 units were sold to customers compared to 59,151 for the first five months of 2014, showing a 6.4-percent increase.
Heiner Faust, BMW Motorrad Head of Sales and Marketing, says “With solid growth of 6.5 percent in May and 6.4 percent over the first five months of the year, we have significantly surpassed the results of the previous year. The strongest growth stimuli for our brand are coming from Europe and Asia.
“In Germany alone, sales increased by more than 1,000 vehicles as compared to the previous year. And we are seeing especially strong growth in China. Here sales increased by nearly 100 percent as compared to the previous year, reaching more than 1,100 units. Our market offensive is clearly starting to making itself felt. We believe the future prospects for the Chinese market are very promising.”
BMW Motorrad attributes most of this success to the new models rolled out in 2015, including the R1200RS sport tourer that was released May 16. BMW expects further sales success when its new adventure sport motorcycle is released this weekend, the S1000XR.
“We continue to see strong demand for our new models. The market launch of our new R 1200 RS went very well. Our world travel enduro bike R 1200 GS Adventure is developing especially satisfactorily,” Faust says.
“In the second year after its launch it is well above the previous year. Our new supersports bike, the S 1000 RR, is also in strong demand. In spite of a significantly stronger market environment we were able to sell almost 1,000 vehicles in May alone.”
As sales reports are positive, the Bavarian motorcycle manufacturer is prepping for the 15th BMW Motorrad Days, which is traditionally held on the first weekend of July (July 3-5 this year) in Garmisch-Partenkirchen.
“After the successful G7 summit, Garmisch-Partenkirchen now looks forward to its next event highlight. Like every year it will be a meeting of motorcycle enthusiasts, celebrities from radio and television, anybody interested – and people who simply want to enjoy themselves,” Faust says.
“Motorcyclists of all genders and ages meet up on machines of all years and brands. They come from all over the world. Even those who don’t ride a motorcycle can look forward to a weekend of unrivalled fascination. Anyone who is prejudiced about motorcycle meetings should try coming to the BMW Motorrad Days at least once – we cordially invite you.”
2015 BMW Motorcycle Sales – Photo Gallery