With the constant release and update of motorcycles across many genres, BMW Motorrad achieved another year of record worldwide sales.
When the numbers were tallied for 2014, BMW says it sold 123,495 motorcycles and maxi scooters, which was up 7.2 percent over 2013. Over 40,000 of those motorcycle sold in 2014 were R1200GS models.
This was the fourth-straight year BMW Motorrad reported positive numbers. As for December, sales rose by 10.9 percent to 7,032 units versus 6,343 in 2013.
Regarding markets, German once again led the way with 21,714 units sold – nearly a fifth of worldwide sales. In Germany, BMW Motorrad also held the market share with 25 percent.
Next was the USA where 15,301 motorcycles and maxi scooters were sold – 1201 more than in 2013. France followed with 11,600 units, then Italy (10,487) and Brazil (7,603). In the relevant market segment of the 500 cc and above categories, BMW Motorrad remained the market leader not only in Germany but also in Italy and Spain.
Stephan Schaller, President of BMW Motorrad, says “We can look back on a successful year. For the first time in company history, BMW Motorrad sold more than 120,000 vehicles. This is an increase of 7.2% compared to the already outstanding result of the previous year and is the fourth year of record sales in a row. I would like to express my sincere thanks to all our customers for the trust they have placed in BMW Motorrad.
“In 2014 we launched no less than five new models worldwide. These made a major contribution towards achieving the positive sales numbers. With the R nineT we seem to have our finger firmly on the pulse of many BMW Motorrad fans. It got off to a phenomenal start and leapt to fourth place in our bestseller ranking right from the start. This success exceeded our own expectations.
“BMW Motorrad also ushers in a whole new era in the area of urban mobility with the BMW C evolution . The electric Maxi-Scooter is the first vehicle of its type for BMW Motorrad. It builds on the experience and innovations of the BMW Group and represents an integral part of our sustainability strategy. Almost 550 units have been sold since last May. The good level of acceptance by our customers shows that we have chosen the right approach with this first step towards electric mobility.”
2014 BMW Motorcycle Model Popularity
With over 40,000 sold, the R1200GS (24,380) and sister model R 1200 GS Adventure (16,242) were the most popular motorcycle of 2014.
The next most popular model was the R1200RT which sold 12,140 units. In its first year of sales, 8,488 of the R nineT were sold to customers worldwide. This makes the roadster the fourth most successful model in the BMW Motorrad product portfolio.
With more than 10,000 units sold, the S1000R and the S1000RR both achieved an outstanding sales result. The middle range models F 800 GS/GS Adventure (7,040/4,278 units) and F 700 GS (6,499 units) as well as the F 800 R (3,953 units) and F 800 GT (3,901 units) also remain very popular. The Maxi Scooters C 650 GT and C 600 Sport (6,391 units) were also well received, BMW Motorrad reports.
A look ahead to 2015 for BMW Motorrad
BMW reports that the coming season will see numerous innovative and emotional vehicles added to the product portfolio. The new BMW S 1000 RR will be for sale at dealers from spring 2015. The next generation of the supersports bike offers increased engine output, a 4 kg weight reduction and even greater usability. With the new BMW R 1200 R and the R 1200 RS two new flat-twin models will be launched into the coming season. In the new edition of the F 800 R, BMW Motorrad is continuing its series of powerfully distinctive parallel twins.
With the S 1000 XR, BMW Motorrad is also launching the fourth series of its family of high-performance, sports-oriented motorcycles with 4-cylinder inline engine. It unites the qualities of the BMW Motorrad GS, Touring and Sports models resulting in a new breed of motorcycle – Adventure Sport.
Schaller says “BMW Motorrad continues on its course of growth. We will win over new customers for the brand, enter into new segments and expand our portfolio further. Our aim is to achieve record sales in 2015.”