Indian Motorcycle to Unveil 2014 Indian Chief at Sturgis

Sketch of the 2014 Indian Chief

Sketch of the 2014 Indian Chief

Indian Motorcycle News

Indian Motorcycle, “American’s first motorcycle company,” continues to amp up the unveiling of its 2014 Indian Chief.

The motorcycle, which has been in the works for the past two and a half years, will make its official debut at the 73rd Annual Sturgis Motorcycle Rally in South Dakota. The unveiling will occur at 8 p.m. Saturday, Aug. 3,  at the Sturgis Motorcycle Museum, 999 Main St. in downtown Sturgis.

This is the latest new to arrive out of the Indian Motorcycle group, which recently released the base MSRP ($18,999) and a short teaser video.

The unveiling event is free of charge and features live music, celebrity appearances including Mike Wolfe of HISTORY’s wildly popular television series, American Pickers, interviews with Indian Motorcycle team members, a multimedia tribute to Indian Motorcycle’s history and more.

Steve Menneto (Vice President of Polaris Motorcycles) says: “The Sturgis Rally was started in 1936 by the local Indian Motorcycle club, the Jackpine Gypsies, and has grown to become the world’s largest motorcycle rally, drawing riders from across the globe. We found it fitting to unveil the new Indian Motorcycle at Sturgis given its heritage at this signature motorcycle event.

“Our team has put their hearts and souls into the design and development of the 2014 Indian Chief. Sturgis is the perfect place to unveil the next generation of Indian motorcycles and share the message that choice in American motorcycling is finally here in the form of the stunning new Indian Chief.”

The company also announced a weeklong schedule of events designed to introduce the motorcycle community to the new Indian Chief. The full schedule of activities including displays, demo rides and parties is available at the official Indian Motorcycle website.

Indian Motorcycle to Unveil 2014 Indian Chief at SturgisThroughout the Sturgis Rally, Indian Motorcycle will host events at multiple locations, including a display at 2nd and Lazelle Street in downtown Sturgis. From 9 a.m. to 6 p.m. daily attendees will have the opportunity to get up close and personal with the all-new Indian Chief.

The Indian Motorcycle Experience at Lazelle Street will include product demonstrations, display bikes, apparel sales, and accessory displays. The exhibit will also feature an array of heritage Indian motorcycles including vintage Chief models, the world famous “Munro Special” and the recently unveiled tribute “Spirit of Munro” custom streamliner — together for the first time.

Licensed motorcyclists at Sturgis are invited to be among the first in the world to ride motorcycling’s hottest new bike — the new 2014 Indian Chief. Demos will be offered daily from 9 a.m. – 6 p.m., Sunday, August 4 through Saturday, August 10. Demo rides are available at the Indian Motorcycle Hospitality venue just off Hwy I-90 at Exit 30. Riders must be 18 years of age and must provide proof of endorsement along with a helmet and appropriate riding attire.  For full details visit

Indian Motorcycle will host a party on Friday, August 9 at Sturgis’ famous Buffalo Chip, known as the Largest Music Festival in Motorcycling ™. In addition to reggae rock fusion band Sublime with Rome performing live on the Chip’s main stage, Indian Motorcycle will feature a unique display of vintage and antique Indian motorcycles, special promotions and appearances.  For details and ticket information visit or

Indian Motorcycle also announced its first-ever title sponsorship of ‘Bike Week’ on HISTORY, featuring a line-up of motorcycle-themed television shows airing concurrently with the Sturgis Rally from August 5-9, 2013.  As a lead-up to ‘Bike Week,’ beginning mid-July HISTORY will air vignettes highlighting the rich heritage and important milestones in the long and storied history of the Indian Motorcycle brand. The segments will explore the people, product innovations, racing accomplishments, industry firsts, and rich military heritage of one of America’s most iconic brands. “We are thrilled to be partnering with HISTORY,” said Rod Krois, Marketing Director, Indian Motorcycle. “Given the network’s passion for motorcycle content and our shared audience, we’ve found the perfect broadcast partner.”

In addition, HISTORY will broadcast the national unveiling of the 2014 Indian Chief during American Pickers on Monday, August 5, and will air highlights of the Sturgis festivities later in the week.

As part of the build-up to Bike Week and the Indian Motorcycle launch, Indian continues its “Choice” campaign with a new broadcast spot, “Bike Wash.” See the spot here.

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