Motorcycle Types Adventure / Dual-Sport BMW Motorrad: Record September Retail Results

BMW Motorrad: Record September Retail Results

BMW Motorcycle Sales

For the second consecutive month, BMW Motorrad has broken its monthly sales record.

BMW reports that in the month of September, 9,125 motorcycles and maxi scooters were delivered to customers worldwide. Compared to 8,612 units in September 2011, this year’s data shows a 7-percent increase, “despite a persistently difficult market environment,” BMW says.

BMW Motorrad is also down 1.1 percent for year-to-date overall sales, though it says things should improve by year’s end. From January up to and including September, BMW reports that a total of 85,944 motorcycles and scooters were supplied to customers, compared to 86,892 units in the same period of 2011.

Heiner Faust (BMW Motorrad Head of Sales and Marketing) says: “The second all-time monthly retail high in succession is a major achievement. We are still well on the way to setting a new sales record this year. Our world market share is currently at just over 11%.

“This means that one in ten motorcycles with a capacity of over 500 cc comes from BMW Motorrad. In Germany it is one in four motorcycles. In its last year of production, our travel enduro R 1200 GS still accounts for a very large part of this. It is virtually sold out in all markets.

“By the end of the year we will be able to sell at least 26,000 units of the R 1200 GS and R 1200 GS Adventure. We presented the successor model to the world’s top-selling enduro bike just a few days ago at the motorcycle trade show INTERMOT in Cologne. The visitors’ response was overwhelming, significantly exceeding our expectations. This gives us a positive sense that the new GS generation will perpetuate the model’s success on the market. Trade fair visitors were equally interested in the BMW HP4, currently the most innovative supersports motorcycle with the first ever semiactive suspension, which we will be supplying to our customers before the end of this year.”

Husqvarna Motorcycles, the BMW Group’s second motorcycle brand, supplied a total of 7,355 vehicles from January up to and including September. Compared to 6,079 units in the same period of 2011, this shows a 21 percent increase. Supplies in the month of September totaled 1,255 vehicles (previous year: 1,351 units / – 7.1 percent).

BMW says at INTERMOT in Cologne, Germany, last week, the company premiered the new single-cylinder models TR 650 Terra and TR 650 Strada as well as the NUDA 900 models with ABS brake system. BMW says “With these four new models, Husqvarna is extending its range of sporty, road-oriented motorcycles as of autumn 2012.”

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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