Motorcycle Racing News Bridgepoint Unites MotoGP and World Superbike

Bridgepoint Unites MotoGP and World Superbike

MotoGP & World Superbike Under One Roof

In an effort to grow MotoGP and World Superbike, both motorcycle racing series will be managed under one organization, the private-equity firm Bridgepoint, which has invested in both series, reported Tuesday.

Dorna Sports, the organizer of the prototype-based MotoGP (FIM Road Racing world Championship), and Infront Motor Sports, the organizer of FIM Superbike World Championship (World SBK), have agreed to bring both racing organizations under one roof.

Dorna Sports will manage both series as separate events. The objective is to allow both series to develop and enhance their championship personalities, retaining their leadership positions in the arena of world motorcycle road racing – WorldSBK, with its focus on production-based racing, and MotoGP with its focus on prototype racing. At the same time, both championships will benefit from joint marketing and commercial strategies.

As for Infront, it will act as a marketing partner and global advisor for both championships.

Philippe Blatter (President & CEO of Infront Sports & Media) says: “Under the new structure, the two leading motorcycle road racing events are now set for sustainable further growth and development. A true win-win situation has been created. Both Dorna and Infront can now further strengthen and focus on their core competencies and, in addition, achieve leading positions in their specific area of expertise.”

Carmelo Ezpeleta (CEO of Dorna Sports) says: “We’re very excited to have the two top motorcycle road racing series under one roof. We fully expect to develop and strengthen the distinct nature of both MotoGP and WorldSBK as separate properties and remain committed to working with teams and manufacturers, circuit owners, sponsors and broadcasters to give fans the best experience yet.”

Bridgepoint says: “This is a logical and exciting development which should ensure that both these fantastic Championships continue to flourish.”

About Dorna Sports

Dorna Sports is an international sports management, marketing and media company, founded in 1988. The organisation has its headquarters in Madrid, and further branch offices in Barcelona, London and Tokyo. Dorna has been the exclusive commercial and television rights holder for the FIM Road Racing World Championship Grand Prix MotoGP since 1992. With more than 60 years of history MotoGPTM is the pinnacle of motorcycle racing. Dorna has an all-encompassing Grand Prix event management philosophy, with 360º direct involvement in all areas of the MotoGPTM World Championship. Dorna has additional involvement in further motorcycling events, such as the Spanish National Championship (CEV) and the Red Bull MotoGP Rookies Cup, which seeks to promote the development of the next generation of riding talent: www.dorna.com / www.motogp.com

About Infront Sports & Media

Infront Sports & Media, based in Zug, Switzerland, is one of the leading international sports marketing groups in the world. Known for its high standards of delivery, the company covers all aspects of a successful sport event – including distribution of media rights, sponsorship, media production and event operations. As a leading player in winter sport, football and other summer sports, Infront enjoys long-lasting partnerships with 130 rights-holders and hundreds of sponsors and media companies. With an experienced and passionate team of 500 staff in 20 offices across 10 countries, the Group helps to annually deliver 3,300 event days of top class sport around the world: www.infrontsports.com / www.worldsbk.com

About Bridgepoint

Bridgepoint is a European private equity firm focussing on the acquisition of companies valued up to €1 billion. With some €11 billion of capital raised to date, it typically focuses on acquiring well managed companies in attractive sectors with the potential to grow organically or through acquisition. It has offices throughout in Frankfurt, Istanbul, London, Luxembourg, Madrid, Milan, Paris, Stockholm and a portfolio development office in Shanghai. It invested in Dorna Sports in 2006 and in Infront Sports & Media in 2011: www.bridgepoint.eu

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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