News Ducati: 2012 Q1 Sales Up 10.2%

Ducati: 2012 Q1 Sales Up 10.2%

Ducati – 7th Straight Quarter of Positive Sales

In January, Ducati North America reported impressive sales numbers for 2011, the Italian motorcycle company saying its year-on-year sales were up 43 percent in all territories – USA, Canada and Mexico.

And this upward trend continues for 2012; Ducati reported Friday that retail sales increased 10.2 over the first quarter of 2011, continuing to help position North America as Ducati’s largest global market. This also marked the seventh consecutive quarter of sales growth, Ducati says.

As motorcycle sales continue to grow, so does the Ducati line of apparel and accessories; in that segment, there was an over 98-percent sales increase in Q1 over the same period in 2011.

Cristiano Silei (Chief Executive Officer, Ducati North America) says: "It’s exciting to report this level of sustained retail sales growth, continuing the momentum of our record year in 2011. We expect this growth to gain even more strength throughout the year, thanks to the imminent introduction of new products across several of Ducati’s motorcycle categories."

Ducati expects growth to continue when two of its newest models become available for customers this month – the Streetfighter 848 and the all-new superbike, the 1199 Panigale.

Also arriving in dealerships is the newest Diavel – the Diavel Cromo.

Ducati says "the Diavel family of motorcycles continues to transcend traditional motorcycle categories, as well as attract new customers through Ducati’s engaging test ride programs. The opportunity to swing a leg over a unique Ducati design inspires riders to appreciate the state-of-the-art technology and innovative design which is masterfully blended with rider comfort and unforgettable horsepower."

Ducati also released an all-new Monster in New York City March 15 – the Monster Diesel. Ducati says "As a result of a collaborative effort with Diesel clothing, the new military-inspired design transforms the flagship Monster 1100 EVO, inviting a new perspective to the Monster legacy, reminding Ducatisti of the beauty and power behind Ducati’s heritage."

Dominique Cheraki (General Manager of Ducati North America) says: "We are enthusiastic that 2012 has begun with growth across all categories.

"However, Ducati and our dealers will not rest on this success. Our commitment is to fuel Ducati’s growth in North America with continuous introduction of new, significant products to market, and by improving consumer’s accessibility to our brand with further expansion and investment in our dealer network."

In other Ducati news, a sales announcement is expected this week from European car giant Audi, although nothing has been confirmed. For a report, click here.

For more information about Ducati North America and Ducati’s line of performance motorcycles, please visit or your local Ducati dealer.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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