News BMW Motorrad GAP & Tire/Wheel Coverage

BMW Motorrad GAP & Tire/Wheel Coverage

BMW Motorcycle News

A pair of industry-leading protection programs tailored for BMW motorcycle owners recently introduced by BMW Financial Services have the potential to significantly reduce the impact of physical and financial obstacles on riders of the German-made motorcycles.

The BMW Motorrad (motorcycle) Tire & Wheel Protection plan will provide replacements should the covered BMW motorcycle’s tires or wheels suffer any road hazard damage during the plan period, which can be purchased in one-to-five-year increments.

The BMW Motorrad GAP (Guaranteed Asset Protection) product protects a BMW motorcycle owner who financed his or her motorcycle through BMW Financial Services should their motorcycle be totaled or stolen and their insurance carrier determine its value as less than that of the loan balance.

Lisa McPherson (BMW Financial Services General Manager of Insurance) says: "Our customers and dealers have asked us to provide these products to ensure every aspect of the BMW motorcycle ownership experience is as positive as we can make it.

"Products like this have existed in the marketplace, but our products are designed to meet the needs of the BMW customer and BMW dealer."

Both products are available through authorized BMW Motorrad dealers and must be secured at the same time the motorcycle is purchased.

Replacement – never repair – constitutes a key part of the Motorrad Tire & Wheel Protection Product with OEM or OEM-approved parts installed when the originals are damaged due to road hazards, including glass, metal, potholes, debris, nails, blowouts, etc.

Lisa McPherson says: "Road hazards are everywhere, regardless of topography and climate. Now a BMW motorcyclist can ride out of the dealership secure in knowing regardless of the obstacles he or she might encounter, should something happen to a relatively expensive wheel and/or tire, a BMW-specific replacement is fully covered at no additional expense.

"Unfortunately, road hazards are a fact of life and wheels and tires take the brunt of them. This program provides just the kind of protection our customers want."

Within the maximum $25,000 claim allowed under the Motorrad GAP is up to $1,000 of the customer’s primary insurance deductible. In addition, the coverage is available on both used and new motorcycles.

Lisa McPherson says: "We are going even one step further than the competition by offering our GAP coverage to non-BMW motorcycle buyers when they purchase their rides through one of our authorized dealers. Again, this product is about the BMW ownership experience and we want to help our dealers provide it to all of their customers."

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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