EICMA Motorcycle Show Opens to Public

2011 Motorcycles

Finally, the Milan EICMA 2010 Bike and Motorcycle Show welcomes visitors after two action-packed days dedicated exclusively to the motorcycle industry and press representatives.

Thousands of people are expected to crowd the Italian motorcycle show pavilions and it is projected that a new attendance record might be set.

Women are poised to benefit from a special promotion that provides all with a free-entry-pass for Friday. Also, all Friday motorcycle fans will enjoy the MotoLive racing program held on the EICMA outdoor course, with spectacular exhibitions by stuntmen Chris Pfeiffer an Kevin Carmichael.

Motorcycle fans also are getting ready for the celebration of the 1960 Rome Olympic Champions as well as the historical exposition dedicated to Fiorenzo Magni whose special 90th birthday will cause all motorcycling guests to toast.

A new EICMA 2010 area is devoted to motorcycle tourism that warmly appeals all those who like to ride with a special feeling for discovery and adventure. Lots of escape routes, in Italy or abroad, are ready to be explored.

Promising EICMA 2010 start-up projects have allowed EICMA to look forward with new, ambitious international motorcycle shows: EICMA President Corrado Capelli, General Director Costantino Ruggiero and their Chinese partners disclosed the new EICMA China edition scheduled from July 2-4 in 2011.

On the wake of the successful 2010 event in Beijing, running cooperation with China is bound to improve further on.

Meanwhile, Milan remains a no-limits laboratory of new ideas as “Young Designers For Mobility” exposition seems to confirm, with the better opportunity given to raising creative designers to launch innovative solutions for sustainable mobility.

Major motorcycle brands remain in the spotlight with their new jewels, competing for prestigious awards such as the GP della Pubblicita (Advertising Grand Prix): 2010 winner was BMW for sport and tourism motorbikes, while Yamaha, Ducati and Suzuki prevailed in the other categories.

Last but not least, below is a list of new 2011 motorcycles of interest that are on the display at this year’s EICMA; courtesy of Eric Putter (Putter Power Media) who is on the ground and reporting from Milan.

APRILIA

Dorsoduro 750 factory

Dorsoduro 1200

RSV4 Factory APRC Special Edition

RS4 125

Tuono V4

BMW

Concept 3 prototype scooter

R1200R

DUCATI

Diavel

Monster 1100 EVO

KTM

1190 RC8R Track

Duke 125

HONDA

CB1000R

CBR250R

Crossrunner 800

Crosstourer V4 prototype

Mid Concept prototype

CBR600F (Euro only)

CBR125R (Euro only)

Hornet 600 (Euro only)

600cc maxiscooter (Euro only)

300cc maxiscooter (Euro only)

HUSQVARNA

Mille 3 Prototype

MOTO GUZZI

Stelvio 1200

MV AGUSTA

F3

TRIUMPH

675R

Speed Triple

Tiger 800

Tiger 800 XC

RACEBIKES

Biaggi’s RSV4

Lorenzo’s Yamaha M1

Stoner’s Ducati GP10

For most of the bike previews, please see the 2011 motorcycles landing page here at Ultimate Motorcycling.