News American Suzuki Consolidates Offices

American Suzuki Consolidates Offices

Suzuki Motorcycles

Over the last few years, the sale of enthusiast-driven motorcycles has slowed. Here in Southern California, home of the U.S. headquarters for Japanese motorcycle manufactures Honda, Yamaha, Suzuki and Kawasaki, the economic crunch has certainly been felt.

For the past year, the American Suzuki company has been taking many steps in rebuilding and preparing for the U.S. economic recovery.

In addition to finally having new 2011 motorcycle models such as the GSX-R600, GSX-R750 and GSX1250FA, Suzuki is preparing internally for a fresh, new marketing year.

Suzuki spent the year rebuilding the workforce to maximize internal brand communication, starting with the relocation of all marketing divisions into a one unified workspace.

By consolidating the Automotive, Motorcycle, ATV and Marine divisions into one centralized office location last year, Suzuki aims to bring an increased level of communication between the various departments.

Joining the many branches of Suzuki under one roof has improved communication within the organization, and Suzuki marked this new era by the grand opening of a new visitor entrance at Suzuki headquarters in Brea, Calif. on Friday, October 22 with an inaugural celebration featuring Suzuki President Kevin Saito and a number of office staff.

The new visitor entrance is designed to serve as a symbolic cornerstone that unites the multiple divisions of American Suzuki together and helps the entire company stay connected with both itself and its visitors.

The design of this new, modernized entrance was proposed to better fuse the synergy and reflect the spirit and design of their products and company.

Select walls were painted a bright shade of Suzuki blue to evoke the passion and spirit of the Suzuki brand for all visitors and staff.

The new entrance was designed with fundamental Japanese design details, including elements of nature and a sense of proportion to every facet of the space.

A pair of new conference rooms welcome visitors to Suzuki while a nearby trophy wall displays recent awards Suzuki has won that promote both the successful accomplishments and progressive energy of the company and their products as Suzuki looks forward to the future.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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