Motorcycle Industry News
Moto Liberty, a retailer and distributor of RS Taichi and other high quality street and track motorcycle riding gear, has chosen PutterPowerMedia, a full-service powersports marketing agency, as its new marketing agency of record. Audry Menarik (Moto Liberty owner) says: "I went with PutterPowerMedia on the recommendation of a business associate. I’ve been looking for someone who has a proven track record in the motorcycle industry. Eric and his company fit the bill perfectly."
PutterPowerMedia is headed by Eric Putter, a 25-year powersports-industry veteran with extensive editorial credits and marketing experience with OEMs, aftermarket manufacturers and shops, distributors, powersports dealers and racing organizations.PutterPowerMedia will be responsible for Moto Liberty’s strategic communication, with special emphasis on the company’s premier brand, RS Taichi, and will undertake a program of media outreach in order to enhance each company’s brand image and bottom line. About Moto LibertyEstablished in 1985, Moto Liberty is a retailer of motorcycle riding gear, providing high quality protection to street and track riders.Based in Dallas, with a franchise location in San Antonio, the company’s 4500 square-foot anchor store is stocked floor-to-ceiling with more than 175 leather suits and a wide array of other men’s and women’s apparel and accessories for track days, racing, sportbiking, cruising and touring. While RS Taichi is Moto Liberty’s premier brand, it also stocks products from Arai, AGV, Alpinestars, Dainese, Forcefield, Held, Knox, Rev’It, Schott, Sidi, Vanson and many others.A long-time supporter of motorcycle roadracing, Moto Liberty is the title sponsor of USGPRU’s 250 GP class. Moto Liberty’s storied history includes three AMA national championships in the Middleweight Team Challenge Endurance series and multiple wins in other AMA Pro Racing classes.