Motorcycle Types Adventure / Dual-Sport JGRMX Team Ready for Summer X Games

JGRMX Team Ready for Summer X Games

X Games 16

From July 29 to Aug. 1, ESPN will celebrate its 16th annual action sports event entirely downtown between the STAPLES Center, Nokia Theatre, the Los Angeles Coliseum and L.A. LIVE.

The 2010 event marks the seventh consecutive year that the X Games will take place in Los Angeles. Thirty-one hours of live HD programming on ESPN and ESPN2 will be aired over the four days of the event, as well as on ESPN International, ESPN.com\action, ESPN Classic, ESPN3.com, and SportsCenter, a 14 hour increase from last year’s broadcast schedule which reached 44 million viewers worldwide.

The Muscle Milk/Toyota/JGRMX Team has visited the Summer X Games each year since the team’s formation in 2008.

While the primary goal of the team is to contest the AMA Supercross Championship and Pro Motocross Championship series the size of the X Games audience is too large to ignore for the sponsor-funded enterprise.

Coy Gibbs says: "Two wheels or four, our family business is dependent on exposure for our sponsors," said the owner of the motocross division of Joe Gibbs Racing which also fields a three-car championship NASCAR effort.

"The amount of exposure we can generate during X Games adds tremendous value to our sponsors while at the same time promoting our athletes to a worldwide audience."

After a seven year hiatus X Games returns to the Los Angeles Coliseum, the birthplace of supercross.

Josh Grant and Justin Brayton will contest the Super X event July 29 with live coverage for the final on ESPN starting at approximately 8:45 p.m. (EST).

Josh Grant will also compete in the Best Whip competition July 30, with live coverage of the final beginning at approximately 9:30 p.m. (EST).

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

2019 British GP Preview: No Clear Favorite at Silverstone MotoGP

Honda's Marquez has a comfortable 58-point lead over Ducati's Dovizioso, but there is no clear favorite at Silverstone due to winners there over 5 years.

2020 Harley-Davidson Heritage Classic Restyling Revealed (First Look)

2020 Harley-Davidson Heritage Classic Gets A Makeover Although black has been the go-to color for designers in recent years, the 2020 Harley-Davidson Heritage Classic is...

2020 Harley-Davidson Road Glide Limited First Look (5 Fast Facts)

2020 Harley-Davidson Road Glide Limited First Look: The Motor Company has an impressive new replacement for the Road Glide Ultra touring motorcycle.

2020 Harley-Davidson CVO Lineup First Look (13 Fast Facts)

The 2020 Harley-Davidson CVO lineup consists of the new CVO Tri-Glide, along with updated editions of the CVO Limited tourer and CVO Street Glide bagger.

2020 Harley-Davidson Low Rider S First Look (9 Fast Facts)

Harley-Davidson Low Rider S Returns Following a two-year hiatus, the Harley-Davidson Low Rider S returns to the MoCo's lineup. The 2020 model has more power and...

5th Annual Riding for Warriors Motorcycle Ride Raises $25K

2019 Riding for Warriors For the past four years, one of the highlights of the nonprofit Hope for the Warriors was its "Riding for Warriors"...