Motorcycle Sales
In the first half-year of 2010, BMW Motorrad sold 57,015 (prev. yr. 46,972) vehicles. This represents a retail growth of 21.4 % from the first half of 2009.
The positive global trend for BMW Motorrad continued in June. Despite the negative trend on the global motorcycle markets, BMW Motorrad was able to sell more motorcycles year-on-year for the sixth consecutive month.
In June, a total of 11,584 (prev. yr. 9,402 / +23.2%) vehicles were delivered to customers. The bestseller list was topped by the large long-distance enduro, the R 1200 GS, which is the world’s best-selling motorcycle in the segment for large capacity bikes in the 500 cc plus class.
In the year to the end of June, no less than 6,459 (in June 1,223) units of the S 1000 RR, BMW Motorrad’s first supersport motorcycle, were delivered to customers worldwide – earning it second place in the supersport segment among the 1000 cc class sport bikes.
At a technology day to present BMW’s first in-line six-cylinder motorcycle engine in early July, the business unit provided a first glimpse of its next product offensive.
In the future, the engine will power two luxurious new BMW touring bikes, the K 1600 GT and the K 1600 GTL, which will be presented to the public in autumn 2010.
Both models will be distinguished by their innovative technology, superior engine smoothness and state-of-the-art fuel consumption.
