2017 Ducati Scrambler Desert Sled & Café Racer Videos
Welcome to another installment of Ducati’s “Land of Joy,” a marketing philosophy built around its Scrambler. During INTERMOT in Cologne, Germany, where Ducati released earlier this month its new SuperSport, the Bologna-based brand followed its trend of teasing its new Scrambler models in two huge containers—one in a 60’s style cafe, the other in a California desert.
And now, a little over two weeks before the official unveiling at EICMA (Milan Motorcycle Show) November 7, Ducati has revealed the names of its new Scramblers—Desert Sled and Café Racer—along with two short teaser videos.
According to the California Air Resources Board, which simply designates the bikes as “DS” and “CR” models, we know the bikes will arrive with the 803cc L-twin two-valve Desmodue (75 horsepower) that was transplanted from the former Monster 796.
The Desert Sled and Cafe Racer now create a lineup of eight Scramblers, which also includes five other 803cc versions (Icon, Urban Enduro, Full Throttle, Classic, Flat Track Pro) and the 399cc (41 horsepower) Sixty2.
When unveiled in late 2014, the concept of the Scrambler was simple: combine modern technology with the classic styling of the original model from the ‘60s and ‘70s. Ducati coins this design as “post-heritage” – a contemporary take on a classic model.
Ducati followed this up with a super cool online Srambler configurator. The tool allows you to customize a Scrambler anyway possible, and have your dealer build it that way.
And this Scrambler “Land of Joy” continues to grow. We’re hoping the new Desert Sled is truly a off-road worthy motorcycle—just like the Multistrada Enduro is for the Multistrada lineup. We’ll know more at 10 a.m. ET Monday, Nov. 7.