Gear / Parts Ducati Scrambler Configurator Launches | Note: Time-Consumption Risk

Ducati Scrambler Configurator Launches | Note: Time-Consumption Risk

Ducati Scrambler Configurator Website

Ducati Scrambler Configurator Launches
Ducati Scrambler Enduro

Reader beware – the new Ducati Scrambler configurator website is one of the most time-consuming sites I’ve visited in a long time.

Yes – I want a Scrambler, and this simply prompted that need further. But I lost nearly two hours this morning designing seven different models, one quickly reaching Panigale price standards. But as the late Kurt Vonnegut would say, “so it goes, eh?”

And so it does go with this slick web platform that further displays Ducati’s mission to achieve pure hipness with its Scrambler, and reach that targeted customer. The configurator easily allows you to select all six versions of the Scrambler – Icon, Urban Enduro, Classic, Full Throttle, Flat Track Pro, Sixty2 – and personalize them with any (or all) of the 60+ accessories available.

These accessories include: original tank covers and three different Scrambler logos; Racing accessories to emphasize the bike’s sport spirit; six different seats; Enduro accessories for rugged protection when off-road; and more.

The Ducati Scrambler configurator, which falls under “the Ducati Brand Unit that promotes self-expression,” features super high-resolution images, accessory kits, apparel, and a “hop on your motorbike” option to talk directly to your local Ducati dealer in real time.

Ducati Scrambler Configurator MobileOf course, the site is mobile friendly, making breaks at work much longer, and there’s a bunch of options for sharing your creation via social media.

When viewing your Scrambler creation, there’s an option to look at bike from 11 different perspectives – side, three-quarter, rear, front, from above and from the riding position. And the apparel visuals are endless, from safety jackets to trousers to footwear to t-shirts to helmets to googles.

“Thanks to the new Scrambler configurator, we create the perfect bike for our fans, in a quick and simple way”, comments Piergiorgio Grossi, Ducati Information Technology & Digital Transformation Director.

“In addition, we provide them with many useful options so that they can enjoy an experience that is not just about bikes, accessories and clothing, but also instils the sense of belonging to a large Community. This is one of the first steps of Digital Transformation to be implemented by Ducati and results are proving to be significant and competitive. We would like a Ducatista to be a Ducatista not only when riding but everywhere, at all times, and this becomes possible when the Ducati experience also incorporates all the new digital tools.”

Claudio De Angeli, Scrambler Ducati Brand Unit manager, also commented: “I’m proud that this digital evolution beginning with the Scrambler brand that has always considered viral, informal communication to be one of its strengths.

“It was no coincidence that in 2014 we chose to focus on digital channels when launching the new Scrambler concept. That was the starting point and today we have an extensive Community through our Instagram, Twitter, Facebook and Vimeo pages and via our site. In addition, in the last few days, we’ve also opened a YouTube channel and launched the first Scrambler app dedicated to street food, The Taste of Joy*.”

For more, visit the Ducati Configurator Website. To follow Scrambler Ducati activities on social networks, click on,, and

* Available for iOS, soon available for Android devices






Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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