BMW Motorrad Sales 2016
Sorry for the monotonous reports month after month, but BMW Motorrad has done it once again. The Bavarian motorcycle manufacturer has posted positive sales for the first quarter of 2016 with a growth of 7.7 percent over the same quarter of 2015.
BMW says 33,788 motorcycles and maxi scooters were sold to customers, compared with 31,370, 2,418 more than 2015. Leading the charge as always was the R1200GS and R1200GS Adventure, BMW retaining its edge in the ADV market. As for March, BMW says 16,465 motorcycles were delivered worldwide, which is up from 15,912 units in March 2016, showing a 3.5 percent growth in sales.
Heiner Faust, BMW Motorrad Head of Sales and Marketing, says: “BMW Motorrad has started into the new 2016 motorcycle season with the best first quarterly sales of all time. With a solid growth of 7.7%, BMW Motorrad remains firmly on course for success following the record year in 2015.
“The current model range is very popular with our customers. This is also reflected by the high number of incoming orders. We are expecting are very positive business performance this year, too.”
Record growth was shown across the markets, also; Germany remains strongest with with 5,668 units (+5.6 percent) followed by France (3,230 units, + 2.4 percent), Italy (3,125 units, +6.4 percent), Spain (2,190 units, +39.2 percent), and Great Britain (1,984 units, +9.2 percent). BMW reports that in China, sales have increased 74.4 percent to 853 units sold.
As for models, 11,391 of BMW GS models were sold, followed by the S1000RR superbike (2,385 units) and the S1000XR (2,206 units).
“Naturally last year’s new models are strongly contributing to growth, for example the R 1200 RS sports tourer and the S 1000 XR Adventure bike. However, our spring business is a result of our strong overall model range,” Faust says.
“Even in its third year on the market, the ultimate travel enduro, the R 1200 GS Adventure, is continuing to achieve ever higher sales figures. Sales of our long running F Series, the F 700 GS and F 800 GS, also exceed last year’s sales overall. Our new C 650 maxi scooters, launched at the turn of the year, are also fully on target.”
For additional information, visit BMW Motorrad.
