News Motorcycle Industry News Ducati Scrambler & Blundstone Launch #HowIRoam Campaign

Ducati Scrambler & Blundstone Launch #HowIRoam Campaign

Ducati Scrambler & Blundstone Collaboration – #HowIRoam Campaign

Ducati Scrambler & Blundstone Launch #HowIRoam Campaign
#HowIRoam Ducati Scrambler/Blundstone campaign

The Australia-based Blundstone, which began creating fashionably durable shoes in 1870, has recently collaborated with Ducati.

The two brands combined creative energies, and designed a limited-edition #800 Ducati Scrambler boot, which is part of the official collection of Ducati Scrambler apparel. The Ducati Scrambler 800 Boot is now available at and at select retailers nationwide.

To celebrate, Blundstone USA has began a motorcycle journey throughout the Pacific Northwest aboard – of course – a Ducati Scrambler, which was featured in our Top 10 Motorcycles of 2015. The journey – profiled under the #HowIRoam campaign – began Thursday, September 10, and will end October 9. When the journey culminates, Blundstone will give away a Ducati Scrambler.

Speaking of the Ducati Scrambler campaign, Blundstone says “The #HowIRoam campaign is a celebration of the exhilarating feeling of doing what you love. With no itinerary and no set plans, fans can follow the adventure at @blundstone on Instagram where the brand will document the journey through the sharing of videos and photographs.

“Additionally, fans can enter-to-win weekly prizes including Blundstone #800 Ducati Scrambler boots, gear from leading outdoor brand Poler Stuff along with the grand prize—a new Ducati Scrambler. By following @Blundstone on Instagram and posting photos of living life to the fullest using #HowIRoam, fans will be automatically entered to win.”

Blundstone 800 Ducati Scrambler BootDuring the #HowIRoam motorcycle journey, Blundstone will capture images and video with sponsored equipment from GoPro and join forces with renowned photographer and Instagram influencer, Benjamin Heath, who will share his stories and imagery from the adventure.

“#HowIRoam gives Blundstone a chance to bring our brand to life and share imagery and stories through our social platforms,” says International Sales Executive, Andrew Ross. “We’re very proud to have collaborated with Ducati Scrambler and to offer a motorcycle to a brand enthusiast through this exciting promotion. We’re looking forward to engaging with our customers and seeing the imagery and stories they share.”

The Ducati Scrambler’s post-heritage style combines uniquely with the Blundstone boot, both offering comfort and classic styling.

For more, visit the Blundstone #HowIRoam page.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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