Triumph Motorcycles: Top-Selling European Brand in North America
2015 Triumph Bonneville Newchurch

As the UK-based Triumph continues to evolve its motorcycle lineup in both on-road and the dual-sport categories, it achieved record North American sales for January 2015.

With these sales arrived some bragging rights; Triumph Motorcycles America says in January, it was the top-selling European motorcycle brand in North America – outselling rivals such as BMW Motorrad and Ducati.

During January 2015, Triumph says retail sales in the USA were up 66 percent over the same month in 2014, and up 379 percent in Canada. Triumph also reports that it outsold an unnamed Japanese competitor in January.

“Triumph achieved a combined 82 percent increase in year-over-year retail sales in North America in January. This record month for the Hinckley-era Triumph would not be possible without the hard work of our dealers,” says Matt Sheahan, COO of Triumph Motorcycles America.

“The results clearly state that Triumph is a growth brand, and consumers continue to be attracted to our distinctive British styling with modern technology on our bikes.”

For additional information, visit Triumph Motorcycles.