Motorcycle Types Adventure / Dual-Sport 2014 KTM Motorcycle Sales Up 28.2% - Another Record Year

2014 KTM Motorcycle Sales Up 28.2% – Another Record Year

2014 KTM Motorcycle Sales Up 28.2% - Another Record Year
2014 KTM XCF-W 350

For the fourth-straight year, KTM has reported positive sales. The Austrian-based brand reports that it sold 158,760 motorcycles in 2014 – up 28.2 percent from 2013.

KTM had a bit of help from Husqvarna – the brand it bought from BMW Motorrad in 2013 – but the majority of sales arrive from KTM motorcycles.

KTM’s worldwide sales success – even outselling BMW Motorrad in 2014 – can be attributed towards its widening reach into the street genre with bikes like the KTM Adventure, Super Duke R, and RC8, but the majority of its strength resides in the dirt-savvy models such as the XCF and SX-F lineups.

Other help also arrives from Bajaj – a stakeholder out of India that produces KTM’s smaller motorcycles such as the Duke and RC models.

KTM says due to its success, it is “the fastest growing motorcycle brand in the world for years.” Along with increased sales arrives increased revenue, which grew 20.7 percent over 2013 to 864.6 million EURO.

In 2014, KTM also invested around 85 million EURO in its Mattighofen and Munderfing facilities in Austrian, an increase of 46.6 percent in expansion costs over 2013. Also, 2,143 people were employed at KTM worldwide – a record employment.

KTM also provided a lookout for 2015, and expects further “increases in revenue and sales.”

As KTM enjoys its sales success, it’s equally having success in racing. One of its largest accomplishments recently arrived when Marc Coma awarded KTM its 14th-straight title in the Dakar Rally, rightly coined as the world’s toughest race.

Photo by Don Williams

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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