Harley-Davidson Joins AIMExpo 2014
Last year’s inaugural American International Motorcycle Expo (AIMExpo) in Orlando – the USA’s first combined trade, media and consumer powersports event – was a major success, but not many OEMs were present.This changes for 2014, though, and the latest to have a presence will be Harley-Davidson. The Motor Company will have a demo fleet available, offering test rides of motorcycles from its 2015 lineup.
Also, Orlando Harley-Davidson will showcase the 2015 Harley lineup at AIMExpo, which will host nearly 500 powersports companies from around the world October 16-19 at Orlando’s Orange County Convention Center (OCCC). Orlando Harley-Davidson will also showcase the newest collection of Genuine Harley-Davidson Parts and Accessories.“We’re looking forward to exhibiting at AIMExpo and hosting official Harley demo rides,” said Anne Deli, Owner of Orlando Harley-Davidson. “With three dealerships and four retail stores in the greater Orlando/Kissimmee area, it was important to us to take advantage of the AIMExpo platform to further connect with our existing and new customers.“Harley-Davidson’s strategic vision is to expand its reach to new riders and AIMExpo enables us to help achieve that goal. Hosting the Motor Company’s demo event at AIMExpo makes perfect business sense for both us and the Harley brand.”“The addition of Orlando Harley-Davidson and the Harley-Davidson Demo Fleet is significant to the continued growth of AIMExpo as we recognize the vital role the V-Twin segment plays in the vibrancy of the industry,” said Cinnamon Kernes, show director.“Presenting Harley-Davidson products at the show has been a priority for us so welcoming Orlando Harley-Davidson and the demo fleet is a key milestone in the continuing progression of AIMExpo.”AIMExpo adds:“The inclusion of Orlando Harley-Davidson and the Harley-Davidson Demo Fleet is an example of how the industry continues to embrace the AIMExpo model.“Further evidence is the AMA Motorcycle Hall of Fame Induction Ceremony, which will recognize current Hall of Famer Willie G. Davidson, grandson of Harley-Davidson founder William A. Davidson, as an AMA Hall of Fame Legend.“The well-known ‘Willie G.’ is a third generation member of the Harley-Davidson empire and is responsible for many of the innovative designs that ushered in the brand’s new era of success. The public is welcome at the induction ceremony scheduled for Friday, October 17 at 8pm with a VIP cocktail reception preceding the ceremony at 6pm. Additional info can be found here.”For additional information, visit AIMEXpo online