News Motorcycle Industry News BMW Motorrad Sets New Record for July Motorcycle Sales

BMW Motorrad Sets New Record for July Motorcycle Sales

BMW Motorrad Sets New Record for July Motorcycle Sales
2014 BMW S1000R

BMW Motorrad News

With the constant flow of updates and release of new models, BMW Motorrad continues to set records in worldwide sales.

The latest arrived for the month of July 2014. The Bavarian motorcycle manufacturer reported that it sold 11,661 motorcycles and maxi-scooters in July compared to 11,241 units sold in July 2013; this shows an 8.5-percent increase in sales.

Also, from January through July, worldwide sales reached another all-time high with 82,639 motorcycles and maxi-scooters sold, also showing an increase of 8.5 percent (76,128 in previous period.

Much attribution goes to the R 1200 GS, along with the R 1200 GS Adventure. BMW says other new models such as the S1000R naked motorcycle are in high demand.

Heiner Faust, BMW Motorrad Head of Sales and Marketing, says “We once again achieved a new all-time retail high in July. With growth of 8.5 percent as per July we are also on course for a new all-time annual record for the year as a whole. Based on the first seven months of the year, sales are developing positively worldwide.”

Germany continues to be the strongest single BMW Motorrad market with 14,016 vehicles sold (previous year: 13,658 units) and a share of 17 percent in the total sales volume. The second largest market is the USA with sales of 10,158 vehicles (previous year: 9,402 units) and a 12.3 percent volume share. These are followed in third and fourth positions by the European markets of Italy and France with 8,470 and 7,601 motorcycles and maxi-scooters sold respectively, BMW Motorrad says.

“The success of the first seven months is based on the ongoing healthy demand for our motorcycles and maxi scooters and shows just how popular our current model range is among customers,” says Faust.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

2020 Glendale Supercross Results and Coverage: Roczen Sweeps

It was a clean sweep for Ken Roczen at State Farm Stadium in Glendale, Ariz., as he won the first Triple Crown race in...

2020 Kawasaki Ninja 650 Review (14 Fast Facts)

The middleweight sport category is one of the most hotly contested segments in the motorcycle industry. Situated as motorcycles capable of doing a little...

24 of the Best Retro Motorcycles For Under $10k (2020 Models)

Although going retro can be expensive when buying a new motorcycle, there are plenty of excellent wallet- and credit-friendly choices in the visually appealing...

Harley-Davidson Screamin’ Eagle 131 Crate Engine Unveiled for Tourers

Harley-Davidson has unveiled its newest Screamin' Eagle crate engine - one that makes the popular 120R crate motor seem small in size. Meet the Screamin'...

Triumph Partners With Bajaj Auto: New Models Coming

Britain’s Triumph Motorcycles and India’s Bajaj Auto Limited will be working together to produce Triumph motorcycles in the 200cc to 750cc range. The two...

2019 Yamaha Niken GT Two-Up Test: Passenger-Friendly Motorcycle

We’ve reviewed the quirky-looking 2019 Yamaha Niken GT a couple of times, and comprehensively covered the technical side of the three-wheel motorcycle. Based on...