BMW Motorrad Sets New Record for July Motorcycle Sales
2014 BMW S1000R

BMW Motorrad News

With the constant flow of updates and release of new models, BMW Motorrad continues to set records in worldwide sales.

The latest arrived for the month of July 2014. The Bavarian motorcycle manufacturer reported that it sold 11,661 motorcycles and maxi-scooters in July compared to 11,241 units sold in July 2013; this shows an 8.5-percent increase in sales.

Also, from January through July, worldwide sales reached another all-time high with 82,639 motorcycles and maxi-scooters sold, also showing an increase of 8.5 percent (76,128 in previous period.

Much attribution goes to the R 1200 GS, along with the R 1200 GS Adventure. BMW says other new models such as the S1000R naked motorcycle are in high demand.

Heiner Faust, BMW Motorrad Head of Sales and Marketing, says “We once again achieved a new all-time retail high in July. With growth of 8.5 percent as per July we are also on course for a new all-time annual record for the year as a whole. Based on the first seven months of the year, sales are developing positively worldwide.”

Germany continues to be the strongest single BMW Motorrad market with 14,016 vehicles sold (previous year: 13,658 units) and a share of 17 percent in the total sales volume. The second largest market is the USA with sales of 10,158 vehicles (previous year: 9,402 units) and a 12.3 percent volume share. These are followed in third and fourth positions by the European markets of Italy and France with 8,470 and 7,601 motorcycles and maxi-scooters sold respectively, BMW Motorrad says.

“The success of the first seven months is based on the ongoing healthy demand for our motorcycles and maxi scooters and shows just how popular our current model range is among customers,” says Faust.