MV Agusta: YTD Motorcycle Registrations Double

MV Agusta Rivale 800
MV Agusta Rivale 800
MV Agusta Rivale 800

MV Agusta Motorcycle News

Although world markets are in a downtrend regarding the sales of luxury items such as high-performance motorcycles, MV Agusta reported increased global motorcycle registrations of its three- and four-cylinder models for the first two months of 2013.

MV Agusta says the number of registrations on all new models (F4, F3 675, Brutale lineup), which were not reported, increased by 100-percent over the same period in 2012.

In MVA’s home country of Italy, the company says first signs of success are “comforting” due to an increase in market share. In Italy, which is comprised of naked and sports bikes with engine capacities above 570cc, MV Agusta has gained a market share of over 12 percent. MVA also reports that the F3 675 model now holds 25 percent of the middle-class sportbike segment in Italy.

MV Agusta reports that “the signs are positive also in Europe and the rest of the world for MV Agusta, with significant percentage growth in all categories.”

Giovanni Castiglioni (President & CEO of MV Agusta) says: “The new year has started well for us regardless of the negative global market trend. We are very satisfied with our results to date. I’m convinced that they will tend to grow even further thanks to the arrival of the new RIVALE 800, for which we’ve already received many orders. We have good reason to look forward to 2013 with optimism.”

The Rivale 800, which was crowned as the most beautiful motorcycle at EICMA 2012, will go into production during the second quarter of 2013.

Speaking of the Rivale 800, MV Agusta says “with this model, MV Agusta has revolutionized a market segment, interpreting technical and design concepts in a completely original way, defining new aesthetical parameters as well as performance.

“Light weight, power and advanced electronics come together in a unique and perfect symbiosis, which brings the concept of motard to the extreme, thereby becoming the absolute benchmark in its class.”


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