Motorcycle Types Cruiser Buell Receives $20 Million Investment

Buell Receives $20 Million Investment


Erik Buell Racing

In 2009, Harley-Davidson began a restructuring plan, The Motor Company putting an end to its subsidiary line of bikes, the Buell Motorcycle Company.

But the subsidiary’s founder, Erik Buell, wasn’t done with the industry. Later in 2009, he started Erik Buell Racing, a company that produces high-end, limited-edition street motorcycles, provides engineering design services, and also runs an AMA Superbike team sponsored by Hero MotoCorp and AMSOIL.

Due to Buell’s success, one investment firm wants to help the EBR brand grow. This investment fund manager, FirstPathway Partners LLC, has recently committed $20 million in EB-5 investment funding to Erik Buell Racing, LLC, in East Troy, Wis.

FirstPathway says the funding will allow EBR to design and produce additional models of street sport motorcycles and to grow its international exports. EBR also will expand its facility, directly create several hundred new, good-paying jobs for Wisconsin workers and support hundreds of additional indirect jobs.

Bob Kraft (Chairman of FirstPathway Partners says: “EBR motorcycles are made in America and in great demand worldwide. This investment will create good manufacturing and engineering jobs in Wisconsin and greatly strengthen a local company’s position in the global marketplace,” said Bob Kraft, chairman of FirstPathway Partners.

Erik Buell says: “Our research shows a very strong global market for this kind of motorcycle, and this funding will allow motorcycles designed and assembled in East Troy to be used all over the world. It’s a great boost for our company, for Wisconsin’s exports and for American business as a whole.”

As for using the funds, as Erik Buell Racing will do all design, testing and assembly work in East Troy, and plans to focus a substantial portion of its spending on Wisconsin, Midwest and American vendors, although many highly specialized motorcycle parts will be sourced overseas. The company anticipates exporting more than half of its products within three or four years.

About Erik Buell:

Erik Buell, founder and owner of the company that bears his name, is a recognized pioneer in racing motorcycle technology. A former Harley-Davidson engineer, he started a company – Buell Motorcycle Company, which later became a subsidiary of Harley-Davidson – in 1983. In 2009, Harley ended the Buell line to focus on its own brand. Mr. Buell launched Erik Buell Racing later that year. The company produces high-end, limited-edition street motorcycles under the EBR brand, provides engineering design services, and also runs a successful race team sponsored by Hero MotoCorp and AMSOIL. The team races EBR 1190RS in the top U.S. motorcycle series, AMA Pro Racing Superbike. EBR is currently third in the manufacturers’ championship, behind Yamaha and Suzuki, and has a rider in fourth place in the riders’ championship.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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