2012 BMW Motorrad/Husqvarna Sales
For the first half of 2012, BMW Motorrad reports 59,189 motorcycles were sold, which is down 2.3 percent over the first six months of 2011 when 60,580 bikes were sold.
Out of this figure, BMW says 10,271 motorcycles were sold in the month of June, down 13.2 percent from June 2011 when 11,831 motorcycles were sold.
But regardless, BMW expects “significant” growth in the second half of 2012, noting the high demand for the new maxi scooters, the C 600 Sport and C 650 GT, which will launch this month, and also the revamped F 700 GS and F 800 GS, which will launch in September.
The high-volume entry-level and medium class BMW Motorrad GS models have been subjected to a far-reaching model revision, now offering a new design and a level of equipment which is unique in comparison to competitor models. In addition to the ABS braking system, now issued as standard, automatic stability control (ASC) and electronic suspension adjustment (ESA) are now available for the first time in this segment.
Heiner Faust (Head of Sales and Marketing BMW Motorrad) says: “As expected, the economic situation in the southern European motorcycle markets in particular led to a marked decline in purchasing activity among motorcycle customers in June 2012. From a worldwide perspective, motorcycle markets are developing unevenly.
“All in all, BMW Motorrad has been able to assert itself well within this difficult market environment. For example, we are the market leader in the over 500 cc segment in Germany, Italy and Spain. We will be providing a powerful purchase impetus in the second half of 2012 with our innovative new products such as the maxi scooters C 600 Sport and C 650 GT, the new GS models in the entry-level and mid-range segment and other product measures. We are well on the way to achieving an all-time retail high in 2012.”
Husqvarna Motorcycles, the second motorcycle brand of the BMW Group, supplied more motorcycles than the previous year for the sixth time in succession. As of June, supplies increased as compared to the previous year by 48.3 percent to 5,235 motorcycles (previous year: 3,530 units). In June, 815 vehicles (previous year: 450 units) were supplied to the Husqvarna dealer network, 81.1 percent, more than in the same month of the previous year.