Motorcycle Types Cruiser Viper Motorcycle Company Revamps Website

Viper Motorcycle Company Revamps Website

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Viper Motorcycle Company

The Viper Motorcycle Company, the Alabama-based manufacturer that produces the world’s fastest production supercruiser, the Viper Diamondback, has revamped its website.

The new site features improved navigation, along with info on the 2013 Diamondback and “Black Diamond Edition” Diamondback. In addition, Viper provides a glimpse of the 2013 Mamba Pro Street Bike that will be introduced in conjunction with the grand opening of the Viper World Headquarters later this fall.

Viper worked closely with Market Aces, LLC to design and develop this upgrade that reflects the same quality as the motorcycles they produce. Some of the new features include 360-degree revolving views of the Diamondback and the Viper/Ilmor 152 C.I. engine (the most powerful production V-Twin engine in a Supercruiser), photo galleries, videos, owner blogs/testimonials, news/events and recent motorcycle industry articles.

The enhanced site will also feature dealer login for easy access to technical support, service manuals and other related documentation on-line.

Colbert Seagraves (VP of Marketing & Race Operations for Viper Motorcycles) says: “Working with Jared and Jackie and the wonderful staff at Market Aces has been a pleasure and a great learning experience for me. People don’t realize how much hard work goes into designing and developing a cutting edge website. They offered many innovative ideas while helping move our site into the 21st century.”

Jacqueline Silseth (VP of Operations for Market Aces LLC) says: “The goal of our team at Market Aces was to create a site for Viper that is as strong and stunning as the motorcycles they build. We’re very excited to launch an end product that achieves our goal.”

Jared Fuller (President of Market Aces LLC) says: “Market Aces dug deep into why a Viper Motorcycle is the best in the world. We did not just want to reflect the characteristics of what makes a Viper Motorcycle the best, we wanted to capture its visual elegance and power – the beauty and beast – of the bikes. The new website is a momentous occasion and solidifies Viper Motorcycle as the future of American Made quality, power, elegance, and performance.”

Viper Motorcycle Company Background:

Built in Auburn Alabama after 8 years of design and testing, the Viper Diamondback is the world’s fastest production V-Twin Supercruiser. Powered by a proprietary 152 C.I. Viper/Ilmor engine, it produces 159 ft. lbs. of torque while delivering 120 HP. The Diamondback offers the superior handling characteristics of a Sportbike due to its patented “on-the-fly” adjustable air-ride suspension add that to the engines twin internal oil pumps and the patented oil in the frame allows the Diamondback to run 20% cooler than standard air-cooled V-Twins. With fully adjustable forward controls allowing a customizable riding position, the bike fits a wide size range of riders from 5’3″ to 6’7″. Viper Motorcycle Company has created the highest performance engineered American motorcycle in the industry utilizing unique design solutions and patented technology to deliver superior performance. Viper Supercruiser motorcycles are designed & manufactured for affluent enthusiasts seeking uncompromising ride, high performance, and cutting edge engineering. Over 80% of a Viper motorcycle is proprietary with most component parts CNC machined from billet aluminum.

Additional Information can be found at

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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