News Ducati NA: New Monthly Sales Record

Ducati NA: New Monthly Sales Record

2012 Ducati Motorcycle Sales

Following a record year of sales in 2011, and a 10.2-percent increase in sales in the first quarter of 2012, Ducati North America continues to grow.

Following the release of two new models in May – the Panigale 1199 Superbike and the Streetfighter 848 – Ducati North America reports it has recorded its all-time highest sales month.

During May 2012, new motorcycle sales were up 49 percent over the same month in 2011, Ducati reporting 1,782 bikes were sold in North America, which consists of the USA, Canada and Mexico.

May sales surpassed the previous record month (June 2008) by 388 motorcycles, or 19 percent. Also, Ducati says year-to-date sales from January through May were also up 19 percent to 4,844 motorcycles, an all-time record for that period.

Cristiano Silei (Ducati Vice President of Global Sales and CEO, Ducati North America) says: “This fantastic result confirms the customer’s enthusiasm for our brand that has led us to double our sales in just 24 months. The increasing appeal of our expanding product line, our experience-based marketing strategy and the strengthening of our dealer network, represent the key building blocks that will continue to fuel our future growth.”

Besides the 1199 Panigale and the Streetfighter 848, Ducati North America also contributes much of May’s sale success on the success of the Multistrada and Diavel family of motorcycles.

This news arrives the month after Audi AG confirmed it will acquire the Bologna-based motorcycle manufacturer from the Milan-based private-equity owner, Investindustrial; for a report, click here.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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