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BMW Motorrad: Best Sales Quarter Ever

2012 BMW Motorcycle Sales

Following a year of record-breaking sales in 2011, BMW Motorrad is once again posting some big numbers.

And for the first three months (first quarter) of 2012, these numbers are the biggest ever. As of March, the Bavarian motorcycle company reports that 24,373 motorcycles were sold, compared to 23,109 for the same quarter last year. These numbers represent a 5.5 percent increase in sales for the first quarter of 2012 compared to the first quarter of 2011.

As for the month of March, BMW Motorrad had delivered 12,295 motorcycles (11,675 last year) to customers worldwide, 5.3 percent more than in March 2011.

Hendrik von Kuenheim (General Director BMW Motorrad) says: "BMW Motorrad got off to an excellent start to the 2012 motorcycle season. This positive development is attributable to our attractive model range and the good market development above all in Brazil, the USA and Australia, these being countries in which, for climatic reasons, the motorcycle season starts significantly earlier than in Europe.

"In contrast, due to economical insecurities, markets in Southern Europe are in a difficult position. Nevertheless, if the framework conditions do not worsen, we will aspire to again exceed the record sales figures of 2011 for the whole year."

Husqvarna Motorcycles, the BMW Group’s second motorcycle brand, recorded an increase in sales for the third month in succession. As of March, Husqvarna had sold 2,642 motorcycles (1,940 last year), an increase of 702 units or 36.2%. In March the figure was 1,182 units (676 last year), a 74.9 % increase compared to the previous year.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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