BMW Continues Solid Motorcycle Sales
BMW Motorrad January 2012 Sales
Following a record year of motorcycle sales, BMW Motorrad began the first month of January 2012 with solid gains.
For the month of January, BMW sold 5,237 motorcycles compared to 4,714 in the same month of 2010, which is an 11.1 percent increase on year-on-year sales.
Hendrik von Kuenheim (General Director BMW Motorrad): "After a record year in 2011, the new year has started very pleasingly for BMW. Never before have we sold as many motorcycles in the first month of a year as in January 2012.
"Our fresh new model range continues to attract strong demand all over the world, and the incoming orders situation is positive, too. With the market launch of the new maxi scooters C 600 Sport and C 650 GT this spring we are expanding our range to include the facet of "Urban Mobility" and we anticipate additional growth impulse in 2012."
Besides the scooters, BMW is offering six new motorcycles offerings in 2012: the G 650 GS Sertão, the revised S 1000 RR, the special boxer model R 1200 GS Rallye, the updated F 800 R and the special models of the K 1300 R and K 1300 S.
BMW says: "Based on this ongoing product offensive, BMW Motorrad looks confidently ahead to the upcoming season in spite of challenging economic conditions in some countries. Once again this year, the bestseller is likely to be the big travel enduro R 1200 GS."
As for the BMW Group’s subsidiary Husqvarna, 544 motorcycles were supplied to dealers compared to 362 in January of 2011, which is an increase of 50.3 percent.
BMW says alongside its core business in the off-road sports segments (sports enduro, motocross, supermoto), Husqvarna Motorcycles has extended its range to include street bikes with the models NUDA 900 and NUDA 900R. The brand is anticipating a significant increase in sales from the vehicles introduced to the market in December 2011.