News MIC: Free Digital Banners to Retailers

MIC: Free Digital Banners to Retailers

Revive Your Ride! Fall Giveaway

To promote the industry’s Revive Your Ride! Fall Giveaway, the Motorcycle Industry Council has free downloads for powersports retailers and service providers, including free digital banners, along with posters, flyers, postcards, press release template, logos and more.

The Revive Your Ride! Fall Giveaway runs through December 31 and offers retail customers a $10,000 grand prize, a $2,500 first place prize and a $1,000 second place prize.

Cam Arnold (MIC Vice President, Aftermarket Programs) says: "Posting the free Revive Your Ride! digital banners on a retailer’s web site is the perfect way to let customers know about the giveaway and invite them to your dealership.

"This year’s Grand Prize is a $10,000 pre-paid debit card that can be used at participating motorcycle/aftermarket retailers. What rider or prospective rider wouldn’t be enticed to visit their local dealer for a chance to win $10,000?"

Customers are three quick steps away from a good chance to win $10,000, $2,500 or $1,000. To enter, customers need only to go to a participating retailer, enjoy taking a look at the latest powersports products while they’re at it, get a unique entry code from the dealer, then enter online at reviveyourride.org. It’s completely free for customers to enter and it’s completely free for dealerships to participate.

Revive Your Ride! was created and funded by the aftermarket members of the Motorcycle Industry Council specifically to build excitement for two-wheeling and to bring the riding community back to the many retailers of motorcycles, ATVs, side-by-sides, service and aftermarket parts and accessories. Retailers can sign up and find complete contest information and download logos, digital art and other promotional items at mic.org/reviveyourride.

Participating retailers are eligible to win one of three great incentives. One lucky retailer will be chosen at random to win a targeted direct marketing list specific for their trade area, using the Polk Motorcycle Garage Predictor. Polk lists help retailers reach new prospects and boost store traffic by communicating with individuals most likely to own certain types of bikes by brand, segment, cc’s, purchase type and purchase timing.

Two additional dealer incentives offer retailers a chance to win a very special VIP weekend prize package to the 2012 Dealer Expo which will be held in Indianapolis February 16-19. This very useful VIP package includes a $500 travel voucher, three-night hotel stay, food, parties and more. The dealer of the grand prize winner will win one VIP package and one other retailer, picked at random from all participating dealers, will also win a Dealer Expo VIP package.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment firms, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at mic.org. Visit Revive Your Ride! at mic.org/reviveyourride.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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