Motorcycle Racing News 2012 Ducati Diavel AMG to Frankfurt

2012 Ducati Diavel AMG to Frankfurt

2011 Frankfurt Motor Show

Ducati and Mercedes AMG fans beware – there will be much gawking at the 64th International Motor Show in Frankfurt, Germany, Sept. 15-24.

This is due to the unveiling of the 2012 Ducati Diavel AMG Special Edition at the famed motor show.

Ducati says: “The 2012 flagship model of the Diavel family is a tribute to the AMG luxury-sport brand and is intended for passionate connoisseurs of technology, engineering detail and exclusive style.”

The Ducati Mercedes AMG SE is based on the Diavel Carbon, but features AMG’s signature 5-spoke wheel styling, carbon fibre lateral radiator grills with aluminium trim, AMG-style sport exhaust system with engraved end-caps and AMG-style horizontally ribbed seat upholstered in Alcantara.

Ducati says: “The model’s incredible attention to performance detail also ensures that every engine has its Desmodromic cam-timing set by hand and authenticated with the name of the engine technician engraved on the left-side engine casing. Further underlining the model’s exclusivity, each motorcycle will have a numbered plaque on the fuel tank.”

The Ducati AMG motorcycle features the Testastretta 11=degree engine, combined with a specially-engineered 240mm rear tire, along with comfort and safety-enhancing electronics.

Ducati says: “Hand-built – as with all Ducati motorcycles – the exclusive new Diavel AMG Special Edition is dressed in matte black carbon fibre bodywork with AMG’s very own “Diamond White Bright” stripe and frame colour contrasted with black wheels. The special edition wheels, seat and exhaust end-caps are all AMG branded while “AMG” is also laser-engraved into the air-duct panels either side of the fuel tank.

“The Ducati Diavel AMG Special Edition and exclusively designed leather jacket and helmet apparel will be available in early 2012, with orders opening to coincide with the first public showing at the Motor Show in Frankfurt, Germany.”

Ducati’s unique cooperation with Mercedes AMG was first announced at the 2010 Los Angeles Motor Show with a sponsorship agreement for the Ducati MotoGP Team which perfectly demonstrated the shared brand values of high performance, motorsport and excitement. The association soon developed into a rich strategy of co-marketing activities and the Diavel AMG Special Edition now represents the first “co-inspired” model, elegantly combining distinctive styling features from both famous marques.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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