News MAG Eyes Motorcycle Market in Japan, Asia

MAG Eyes Motorcycle Market in Japan, Asia

Motorcycle Industry News

Motorsport Aftermarket Group (MAG), a family of leading brands and businesses in the motorsport industry, is expanding its sales and marketing efforts in Japan, and also setting its sights on Asia’s recovering American motorcycle market.

Brian Etter (MAG President & CEO) says: "This move reflects our belief that Japan’s market is on the rebound. MAG’s family of brands plans to be there when it does. Right now we’re laying groundwork for new products and brands, as well as supporting the increasing demand for our existing brands of accessories and aftermarket products.

"In terms of products and service, MAG continues to support current Japanese owners of American motorcycles in ways they absolutely require. No other company goes to the lengths we do to support Japanese motorcyclists who desire premium American-engineered aftermarket motorcycle parts and accessories."

Etter announced Yoshi Kitaura would be Managing Director of the new MAG Japan offices, reporting to Thomas Breed, MAG’s Managing Director of International Sales. Areas of growth in Japan for the MAG portfolio of brands include distribution and sales of Vance & Hines, Kuryakyn, Renthal, Progressive Suspension, Performance Machine, RSD, and Mustang Seats.

Thomas Breed says: "Focusing on the v-twin, sport, and dirt markets in Japan will allow MAG to understand, develop, and supply the evolving Asian marketplace. We are aware that markets around the globe vary dramatically, requiring local knowledge and cooperative partners to fuel MAG’s future growth and success."

Brian Etter says: "MAG has been building its accessory businesses in Europe, South America, and the Middle East. Opening up offices in Japan will begin our focus on the Pacific Rim. Our premium brands are global leaders in innovation, and we want customers around the world to be able to enjoy them. With Yoshi on board, expanding our reach in Asia is the obvious next step."

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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