News BMW: Record Latin America Sales

BMW: Record Latin America Sales

2010 BMW Motorcycles

The BMW Group completed 2010 with an all time record in sales of 22,235 BMW and MINI cars in the Latin American and the Caribbean Region.

This achievement represents a growth of 51% (prev. yr 14,761) for the region. All main markets in the Latin American and the Caribbean Region grew consistently in 2010: Chile (2,240 units / +102%), Argentina (4,279 units / +57%), Brazil (9,886 units / +55%) and Colombia (2,203 units /+26%).

These sales figures were bolstered by BMW Motorrad who also experienced a promising motorcycle sales year.

With 6,552 motorcycles sold in the Latin American and the Caribbean Region, BMW Motorrad reached record sales and grew +86% from the previous year of 3,031 bikes during a very challenging economic environment.

Brazil was the largest motorcycle market with 3,507 bikes sold compared to the previous year of 1,615 units (or +117%) showing improved performance and sales growth.

Within the importer market region, Chile and Colombia represent the No.1 with 440 units (+79% vs prev. yr) and No. 2 with 335 units (+57% vs prev. yr) ranked markets of the world respectively.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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