News AMA: Motorcycle Dealer Incentive Program

AMA: Motorcycle Dealer Incentive Program

AMA News

The American Motorcyclist Association (AMA) is launching a new AMA Dealer Incentive Program that rewards dealers who offer their customers the valuable benefits of AMA membership, including AMA Roadside Assistance, American Motorcyclist magazine, access to the thousands of amateur competition and recreational events on the AMA calendar and – most importantly – a voice in the promotion and preservation of the motorcycling lifestyle.

Dan Stedman (AMA Vice President of Membership Marketing) says: "For many riders around the country, motorcycle dealerships are ground zero for their motorcycling lifestyle. This is where they connect with other riders, learn about the latest products, find out about local rides and, of course, buy their bikes.

"It’s a given that the AMA, the group that’s leading the fight to protect enthusiasts’ right to ride, engage them here and support the dealers who support the AMA."

The AMA Dealer Incentive Program, which will officially launch at the 2011 Dealernews International Powersports Dealer Expo Feb. 18-20 in Indianapolis, offers dealers incentives for each AMA membership they sell.

By providing customers with AMA Roadside Assistance and all the other benefits of AMA membership, the program also helps dealerships differentiate themselves in the marketplace.

Significantly, there is no cost to dealers to join the program.

More information will be available at the Dealer Expo at AMA booth number 4231 and World of Powersports booth number 4753. The Decatur, Ill.-based World of Powersports ( is a charter member of the AMA Dealer Incentive Program.

Mike Jackson (Director of Business Development, World of Powersports) says: "Supporting the organization that fights for motorcyclists’ rights and promotes the sport we all love is just good long-term business sense.

"With the AMA’s long list of member benefits, we also help our customers in the process. Now, thanks to the AMA Dealer Incentive Program, when we become the AMA’s partner in protecting the future of motorcycling, the benefits to our businesses are even more direct."

To kick off the program, the AMA is inviting Dealer Expo’s Top 100 Dealers to participate in a dealer roundtable at the AMA’s booth on Saturday, Feb. 19, at 11 a.m. AMA representatives will discuss ways to improve consumer awareness of legislation related to powersports, and will be available to discuss details and future ideas for the AMA Dealer Incentive Program.

For more information, contact AMA Dealer Services at (800) AMA-JOIN or e-mail

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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