Motorcycle Types Adventure / Dual-Sport K&N: Official Filter of AMA Arenacross

K&N: Official Filter of AMA Arenacross

AMA Arenacross

Feld Motor Sports announced Thursday that K&N Engineering, a leader in aftermarket high-performance filters, has joined the AMA Arenacross Series as the official air and oil filter series sponsor for the 2011 season.

As a longtime supporter of the racing industry, K&N is expanding its consumer base by supporting the AMA Arenacross Series for the first time in its 40-plus year history.

Nick O’Kane (K&N Powersports Manager) says: "We’ve stepped up to become the official air and oil filter of the AMA Arenacross Series.

"Arenacross provides a great platform and an immense audience for K&N filters in all facets of the marketplace. This will help us build K&N’s brand awareness at the highest level."

Jayme Dalsing (Director of Arenacross) says: "We are excited for K&N to join the AMA Arenacross Series for the 2011 season. K&N products will be exposed to thousands of dedicated fans throughout the most intimate form of indoor racing around. We look forward to showcasing their highly touted product line throughout the season."

The foray supporting the AMA Arenacross Series community adds to the list of racing organizations that K&N is a part of from stock cars to drag racing. As a staple supporter of the privateer lifestyle in the sport, K&N’s new initiative is taking their involvement to new heights.

Johnny Jump (K&N Brand Manager) says: "Every year, we work with a collection of top teams proving our X Stream Series Motocross Filters’ performance and effectiveness in arenacross. Getting to this level with the AMA Arenacross Series, being able to talk face to face with consumers in the pits, and showing our diverse collection of performance filtration products, gives us the opportunity to take this to the next level.

"Our consumers ride and that means they have trucks. The K&N performance intake systems make horsepower, and when you’re hauling bikes or a trailer, that’s exactly what you need."

Based in Riverside, Calif., K&N began in 1969 developing washable and reusable performance high-flow air filters for off-road motorcycles. Now, still as a family-owned company, it has become a leader in the powersports industry. With its sponsorship of the AMA Arenacross Series for 2011, K&N’s on-site presence will be felt throughout the championship.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

KTM, Rookie Binder, and South Africa Make MotoGP History

During round three of the 2020 MotoGP - the Monster Energy Czech Republic Grand Prix at Brno - three new names entered the MotoGP...

2019 Indian Scout & Scout Bobber Recall: Brake Issues

Indian Motorcycle Company has recalled 2,742 of its 2019 Indian Scout and Scout Bobber motorcycles due to possible brake-performance issues. Indian says on models equipped...

2021 Honda ADV150 Review: Adventure Scooter (19 Fast Facts)

Up went the shout for a competition to design a worldwide product, so a Honda R&D internal design contest kicked into action. The 2021...

Vintage BMW Motorcycles Auction: Bonhams at Barber

Bonhams’ third annual Collectors’ Motorcycle at the Barber Museum auction on October 10 will be featuring five impressive vintage BMW Motorcycles. The BMWs range...

2020 Kawasaki Ninja 1000SX Review (21 Fast Facts)

Anyone notice how the sport-touring class of motorcycles has nearly vanished? At one time, even niche manufacturers such as Ducati and Aprilia proffered appealing...

2021 BMW K 1600 GTL First Look (7 Fast Facts from European Sources)

The flagship of BMW tourers—the 2021 BMW K 1600 GTL—has a few deviations from last year. There’s nothing huge, though there are new colors,...