India Yamaha Motorcycles
(New Delhi, India) Triggered by the success of new launches this year as well as an upturn in consumer sentiment, India Yamaha Motorcycle has registered a growth of 19.2% in sales during October 2010 as compared to the corresponding period last year. It sold 37,251 motorcycle units in October 2010 as against 31,247 units sold in October 2009. In domestic markets, the company sold 31,791 units in October 2010 as compared to 26,879 units in the same month last year.
The export figures stood at 5,460 units in October 2010 while 4,368 units were exported in October 2009.Commenting on the results, Mr. Koji Arai, Director – Sales & Marketing, India Yamaha Motorcycles said, "We are overwhelmed with the encouraging response we have been receiving for our premium segment bikes such as YZF-R15 & FZ series including new limited edition FZ series bikes." "Our recently launched powerful commuter SZ models and entry level bikes – YBR 125 and YBR 110 have also been acknowledged in the market and have boosted our sales. We are trying our level best to fulfill the huge orders and meet the expectations of our esteemed customers this festive season."India Yamaha Motorcycles, however, is not satisfied only with its rising sales; it also wants to project itself as a global brand among the Indian consumers. The motorcycle company is making continuing efforts to enhance consumer trust by conducting various marketing initiatives like Yamaha R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids. Yamaha is also focusing its efforts on strengthening its dealer network in tier-2 and tier-3 cities and increasing sub-dealers in rural areas of India.