News Rockstar Energy Drink on the Block

Rockstar Energy Drink on the Block

Rockstar For Sale?

The owners of Rockstar Energy Drink, available in fourteen flavors, have retained investment bank Goldman Sachs to explore options for the Brand, including a possible sale, as reported by Reuters on last Friday.

The options under consideration include "a sale, going public, new investment or selling debt," according to trade publication Beverage Digest, which reported the news first. Rockstar and Goldman were not available for comment.

If Rockstar does decide to sell itself, interest could come from PepsiCo Inc., which distributes Rockstar, and Dr Pepper Snapple Group Inc., which does not own a large-scale energy drink.

The soft drink is currently available at convenience and grocery retail outlets across the United States, Canada, Australia, Austria, Belgium, France, Ireland, New Zealand, Japan, Germany, Switzerland, Finland, Spain, The Netherlands, the United Arab Emirates, and throughout the United Kingdom.

Rival energy drink Monster, owned by Hansen Natural Corp, is distributed by Coca-Cola sales network. Hansen has also been the subject of persistent takeover speculation.

Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, Rockstar which is formulated to provide an energy boost, maybe looking for the same.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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