INTERMOT: Motorcycle Makers Sound Off

2011 Motorcycles

The figures for INTERMOT Cologne 2010 are in. A total of 1,107 companies from 40 countries, 63% of which came from outside of Germany, participated in INTERMOT Cologne 2010, occupying a gross exhibition space of approximately 110,000 square meters.

Of these participants, 405 suppliers came from Germany and 702 from abroad. Including estimates for the last day of the fair, more than 195,000 buyers and visitors from 108 countries came to INTERMOT Cologne 2010, and more than 15,000 motorcycle fans attended the motorcycle events in the city.

Trade visitors accounted for 30% of the total number of visitors at INTERMOT Cologne 2010. Statements from major motorcycle manufacturers concerning INTERMOT Cologne 2010:

Walter Bauer, Ducati Germany, says: “We are extremely pleased that a leading trade show such as INTERMOT Cologne 2010 has so impressively confirmed that ever increasing numbers of motorcyclists are passionately embracing the lifestyle and experience offered by the Ducati family. Nothing beats the smile on the face of a satisfied customer!”

Bernhard Gneithing, Harley-Davidson, says: “Harley-Davidson’s presentation at INTERMOT Cologne 2010 in Hall 9 incorporated the 2011 model range as well as an exhibition and sales area for MotorClothes. And there were no signs of a coming winter on the stand. On the contrary, the large number of visitors we received in Cologne once again reflected our brand’s popularity.”

“The intense interest in the latest member of our family was especially positive. The Harley-Davidson SuperLow was an immediate hit with a large number of fans, not least thanks to its low seat height. We were also pleased with the sustained demand for more information on our bikes and the great interest aroused by our MotorClothes product.”

“Our trade fair participation’s success is a reward for our comprehensive preparations and confirms once again that INTERMOT Cologne 2010 is of great importance to our brand. In this context, we’d like to extend our thanks for the good organization and support provided by the Koelnmesse team, which made an indispensable contribution to the success of our participation.”

Jürgen Naue, Kawasaki, says: “INTERMOT Cologne 2010 was a great success for us. The successful combination of five brand new models and a range of already-proven models appealed especially to the show’s visitors. Our stand was well visited on all of the days.”

“We put this down to the perfect spectrum of our model range, which is also clear from our five new products, which extend from the Ninja ZX-10R Supersport to the classic W800. This also motivates our dealers, who were delighted by the team spirit, model range, stand quality and the extremely positive customer response. All in all, it’s given us cause to positively revise our sales plans for 2010.”

Klaus-Peter Kniedel, Honda Germany, says: “This year too, we’ve seen that INTERMOT Cologne 2010 plays a substantial role in the motorcycle segment. This was also obvious from the flood of visitors to our stand. Thanks to the many activities that we offered, the time visitors spent at our stand was very high, and we held a large number of good discussions with them.”

Michael Nier, Triumph Germany, says: “INTERMOT Cologne 2010 was a complete success for Triumph. Already at the well-attended press conference, the new models we presented generated lots of excitement, which continued through the public days. Our stand in Hall 9 attracted throngs of visitors, who constantly surrounded all the bikes.”

“And in this regard we also would like to mention the outstanding talks we took part in with customers, which indicated that many visitors to the fair have firm plans to make purchases. We are already looking forward to INTERMOT 2012 in Cologne.”

Ralf Keller, Yamaha Motor Germany, says: “We at YAMAHA are very satisfied with the trade fair. The tremendous turnout proves that motorized two-wheel vehicles are still a hot topic. I also think that the many new products presented by all the fair participants showed the visitors an interesting spectrum of possibilities for enjoying their leisure time. We are definitely looking forward to the next INTERMOT Cologne in 2012.”

Hendrik von Kuenheim, BMW Motorrad, says: “In 2010, INTERMOT Cologne once again fully lived up to its role of being the leading trade fair for the motorcycle and scooter sector. Although times continue to be difficult for the sector, the manufacturers can buck the negative trend with innovative and fascinating products.”

“Due to the large number of new products, INTERMOT Cologne 2010 was extensively covered in the media and generated considerable interest among the general public. As a result, the sector was also able to make its views known regarding major issues in the area of two-wheeled mobility, with driving licenses being one example.”

“That the manufacturers are confronting the challenges of the future was clearly shown at INTERMOT e-motion. The demonstration of the entire range of electric mobility systems enabled INTERMOT Cologne 2010 to showcase the future of motorized two-wheelers.”

Angelo Mazzone, Piaggio, says: “INTERMOT Cologne 2010 was a great success for the Piaggio Group. The reactions of the visitors and our specialist trade partners to our brands gives us confidence for the coming season.”

“And INTERMOT Cologne 2010 was of course a terrific platform for celebrating the victory in the 2010 Superbike World Championships, with Max Biaggi as the rider and with the Aprilia brand. We congratulate Koelnmesse and the German Motorcycle Industry Association (IVM) for the great job they did in organizing INTERMOT Cologne 2010.”

Norbert Zaha, KTM Motorcycles, says: “For KTM, INTERMOT Cologne 2010 has great importance as an internationally leading trade fair, and we are convinced that it provides the mototcycle market with positive momentum. KTM has used this platform to present important new products, which are especially interesting to the German market.”

“The first of these is the KTM 125 Duke, with which we are entering a small-bike segment that is completely new to KTM. Initial feedback – from both the press and the trade show public – has been extremely positive, and we are looking forward confidently to the market launch in spring 2011.”

“In addition to the 125 Duke, another thoroughbred racing bike on the basis of the RC8R was presented in the form of the 1190 RC8 Track, which contains everything needed to hit the racetrack ex works. In addition, KTM presented a slightly reworked version of the 990 SMT, which will be equipped with an ABS anti-locking brake system as standard starting from model year 2011.”

“Alongside presenting the products, we also used the trade show to hold a large number of interesting discussions with existing and new business partners. The proportion of trade visitors was pleasingly high.”

“A large number of our KTM contract dealers also used INTERMOT Cologne 2010 to gather information on the details of and innovations in the KTM models and to get an overview of the motorcycle market. All in all, the show was a great success for KTM, and we are extremely happy with how the trade fair went.”

Paul M. Rowney, Suzuki, says: “The response to the new motorcycles is excellent, in particular the positive comments about the GSR750, a bike designed to meet all of the rider’s needs. Suzuki did not just act impulsively; it consistently kept its finger on the pulse of the European customer and presented a solid basis for 2011.”

“The visitors came to the fair with concrete expectations and to gather information, and on the whole they had very good things to say about our new products and about the trade fair. The event completely lived up to its role as a leading fair where many premieres are presented.”

Dieter Scholz, Peugeot Motocycles, says: “The public showed very strong interest in our various new models throughout the entire week. Visitors of all ages were very impressed not only by our brand new e-Viva electric scooter, but also the new Citystar, our new generation H2i engine with fuel injection technology for 50cc and the special series such as Speedfight 3 Le Mans, which we presented in an elaborate way next to the original 908 HDI race car. Never in the past have so many photos been taken at one of our trade fair stands, especially by the many young visitors thanks to mobile phone technology!”

Gerald Federl, MSA Motorsport, says: “This year we once again conducted interesting, successful talks with dealers and interested end consumers at INTERMOT Cologne. After our successful participation at the 2008 fair, it was only logical to take part again this year with our popular brands Kymco, Hyosung, and e-max.”

“We especially focused on the new powerful scooter models from Kymco Down Town 300 and People GT 300. The Hyosung brand’s attractive prices starting at INTERMOT Cologne 2010 made it a hit with the specialist trade. Compared to last year, there was far more market interest in the e-max electric scooter this year.”

“Given our positive experience at the event in 2008, we also decided to present our new accessories brand Speeds to the specialist trade at INTERMOT Cologne 2010, and we had good success with it. We were very satisfied with the organization of the trade fair here in Cologne and are planning to take part again in 2012.”


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