Germany: INTERMOT Bike Show Grows
Showing signs that the motorcycle industry is making a comeback, INTERMOT Cologne once again grew in 2010.
During the five days of the trade fair, the organizers Koelnmesse and the German Motorcycle Industry Association (IVM) registered more than 210,000 motorcycle and scooter fans in the city of Cologne.
The number of exhibitors at INTERMOT Cologne also rose compared to the previous event, increasing by 4%. The event featured a total of 1,107 manufacturers from 40 countries (2008: 1,068 from 38 countries) presenting 1,596 models.
A total of 405 suppliers came from Germany and 702 from other countries–63% of all suppliers. After Germany, the countries with the largest number of exhibitors were China, Taiwan and Italy, followed by the UK, Pakistan, the United States, and the Netherlands.
At INTERMOT Cologne, all the major manufacturers were once again together at one event for the first time since the previous trade fair.
From Aprilia, BMW, Derbi, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Kymco, Peugeot, Piaggio, Suzuki, Triumph and Vespa to Yamaha, the entire international motorcycle scene was represented in Cologne.
“This trade fair impressively demonstrated that INTERMOT Cologne is indispensable for the industry and the trade,” According to Oliver P. Kuhrt, Executive Vice President of Koelnmesse.
“People come here to view presentations, obtain information and place orders. And the slogan ‘I love INTERMOT’ also reflects the mood and enthusiasm of the many fans who came here over the past five days.”
INTERMOT Cologne once again inspired participants with its unique combination of manufacturer presentations, spectacular shows and motor sports events, and an attractive program of hands-on activities.
The manufacturers were also happy, thanks to the high visitor turnout of more than 195,000 specialist buyers and motorcycle enthusiasts who came to the trade fair halls of INTERMOT Cologne from 108 countries.
Trade visitors accounted for around 30% of the attendees. Significantly more trade visitors came particularly from Belgium, France, the Netherlands and Italy, and more buyers were also registered from Sweden, Austria, and the UK.
Cologne counted a total of more than 210,000 visitors at INTERMOT Cologne, the motorcycle service in Cologne Cathedral, and the Suzuki NIGHT of the JUMPs freestyle MX world championships in Lanxess Arena. Over a period of five days, Cologne served as the center of the motorized two-wheeler sector.
INTERMOT Cologne featured the second Cologne Custom Championships, where the best bikes in the categories Chopper/Cruiser, Fighter, Sports Bike, Café Racer and Scooter were presented.
The “Bike Farm” motorcycle firm won in all categories, thus winning not only the prize money of €5,000, but also directly qualifying for the Customizing World Championship competition in Sturgis, South Dakota.
This year, the Saturday during INTERMOT once again served as the day for big motorcycle events in the city. In cooperation with the Mogo team from Hamburg led by Pastor Erich Faehling, Cologne Cathedral hosted the third ecumenical church service for motorcyclists.
This year, it attracted more participants than ever before, with around 5,000 motorcyclists and passengers taking part in the church service and the subsequent convoy through the city to INTERMOT Cologne 2010.
In the evening, the freestyle motocross bikers presented their fascinating flying jumps to a crowd of more than 10,000 spectators at the Suzuki NIGHT of the JUMPS freestyle motocross world championships in the LANXESS Arena.