It’s October and the traditional fall colors are now pink rather than orange, as National Breast Cancer Awareness Month (NBCAM) is roaring into the country’s collective minds and hearts.
Each October for the last 25 years has heralded a comprehensive, global health campaign created by a collaboration of major breast cancer charities to increase awareness and support for survivors and to raise funds for research, prevention and cure.
Influential companies like Wiley X have been "thinking pink" and developing creative, powerful methods with which to help share the message of hope.
Wiley X has been putting its best face forward by partnering with The Breast Cancer Research Foundation (BCRF) in the fight to find a cure since January of this year.
Continuing the exciting program throughout October, and the rest of 2010, Wiley X will donate $2.50 from the sale of each non-polarized pair of Cotton Candy colored frame Lacey glasses and $3.50 from each polarized pair of these top-selling women’s sunglasses. Each pair of the distinctive Wiley X Lacey’s has a signature BCRF Pink Ribbon cling sticker on the lens, so the message is loud and clear.
Myles Freeman (Wiley X President of Sales): "Our commitment to finding a cure doesn’t start and end in the month of October. Our team believes that it is both our corporate responsibility and honor to put the power of our company behind causes that we fervently believe in. To say that this is one of them is an understatement, and we’re proud to lead by example along with so many other incredible organizations."
Wiley X Lacey’s are a combination of ultra stylish design and hard-core eye protection.
You wouldn’t realize it by just looking at them, but each pair is certified as Occupational Eye Protection. In fact, Wiley X is the only premium sunglass brand in which every SKU meets stringent ANSI Z87 safety specifications.
A key message in NBCAM is the importance of safety and early detection of this deadly disease, and Wiley X’s Lacey’s are a perfect fit for those who prefer to look good and protect their eyes-while sharing the message of hope and contributing to an important cause.