Motorcycle Types Cruiser Wiley X Gears Up for Breast Cancer Awareness

Wiley X Gears Up for Breast Cancer Awareness

Motorcycle Eyewear

It’s October and the traditional fall colors are now pink rather than orange, as National Breast Cancer Awareness Month (NBCAM) is roaring into the country’s collective minds and hearts.

Each October for the last 25 years has heralded a comprehensive, global health campaign created by a collaboration of major breast cancer charities to increase awareness and support for survivors and to raise funds for research, prevention and cure.

Influential companies like Wiley X have been "thinking pink" and developing creative, powerful methods with which to help share the message of hope.

Wiley X has been putting its best face forward by partnering with The Breast Cancer Research Foundation (BCRF) in the fight to find a cure since January of this year.

Continuing the exciting program throughout October, and the rest of 2010, Wiley X will donate $2.50 from the sale of each non-polarized pair of Cotton Candy colored frame Lacey glasses and $3.50 from each polarized pair of these top-selling women’s sunglasses. Each pair of the distinctive Wiley X Lacey’s has a signature BCRF Pink Ribbon cling sticker on the lens, so the message is loud and clear.

Myles Freeman (Wiley X President of Sales): "Our commitment to finding a cure doesn’t start and end in the month of October. Our team believes that it is both our corporate responsibility and honor to put the power of our company behind causes that we fervently believe in. To say that this is one of them is an understatement, and we’re proud to lead by example along with so many other incredible organizations."

Wiley X Lacey’s are a combination of ultra stylish design and hard-core eye protection.

You wouldn’t realize it by just looking at them, but each pair is certified as Occupational Eye Protection. In fact, Wiley X is the only premium sunglass brand in which every SKU meets stringent ANSI Z87 safety specifications.

A key message in NBCAM is the importance of safety and early detection of this deadly disease, and Wiley X’s Lacey’s are a perfect fit for those who prefer to look good and protect their eyes-while sharing the message of hope and contributing to an important cause.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

Racing Classic Motorcycles: First You Have to Finish by Andy Reynolds [Review]

Author Andy Reynolds’ new book, Racing Classic Motorcycles: First You Have to Finish, is about a man livin’ the classic motorcycle racing dream—with some...

2021 BMW R 18 Test: City and Country Life with the Big Boxer

Let's say we hop into Mr. Peabody's WABAC Machine and set the date for October 1936 and Berlin as a location. With us, we...

Harley-Davidson Tremont Shoes Review: Urban Motorcycle Footwear

In the on-going debate over how much protection is enough, the correct answer for each of us comes from within. Some riders would never...

2021 Langen Two Stroke First Look: Street-Legal V-Twin!

If you thought we’d never see another street-legal two-stroke sportbike, you’re not alone. There hasn’t been a full-size two-stroke motorcycle for the street in...

2021 Indian Springfield Lineup First Look (5 Fast Facts)

There are two motorcycles in the 2021 Indian Springfield lineup, with the standard Springfield focused on longer-distance touring, and the Springfield Dark Horse pulling...

2021 BMW R 18 Review (19 Fast Facts on the First Edition)

Over a year after its concept debut, the 2021 BMW R 18 has made its way to production. Much has been written about its...