MV Agusta Opens Kuala Lumpur Dealership

Motorcycle News

Mofaz Motosikal Sdn Bhd (Momos), a subsidiary of Mofaz group and exclusive importer of MV Agusta and Cagiva motorcycles in Malaysia, has opened a new flagship motorbike dealership in Kuala Lumpur.

The showroom, which is exclusively dedicated to MV and Cagiva from Varese Italy, is situated in the prestigious area of Taman Tun Dr Ismail.

This project is based on artful innovative and simplicity, which underlines the distinctive elegance of the motorcycles, the clothing and the special parts created by the historic Italian manufacturer.

During the opening ceremony, of which more than 250 people took part, the Director of Momos, Datò Nik Izani has stated that the Malaysian motorcycle importer has already exceeded their sales target of 40 retailed motorcycles in the first months of 2010. Their next objective is to exceed 70 new bikes delivered by the end of the year.

MV Agusta Sales Director, Umberto Uccelli, took part to the dealer ceremony.

Umberto Uccelli says: “After the opening ceremony of the prestigious flagship store in Seoul, Kuala Lumpur is the second step of the MV Agusta strategic plan of expansion in Asia.”

“Our care for the Far East markets has been repayed by the ever increasing demand for our products and by the enthusiasm of our Malaysian partners. These results have persuaded us to increase our commitment in the development of the Asian market by planning new openings in the coming months.”

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One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007 and is currently Editor at Large at Ultimate Motorcycling. He is also the author of 365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).