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Sturgis Rally: Hot Leathers Invades

Sturgis News

Hot Leathers is proud to sport an ever-expanding presence at Sturgis Rally Week 2010. The industry leader in motorcycle apparel and motorcycle accessories will be featuring several locations in and around Sturgis during Rally Week this year.

Rally-goers will be able to choose from Hot Leathers’ permanent location on Main Street Sturgis in addition to a number strategically located spots including several out at the Legendary Buffalo Chip; the epicenter of Sturgis Rally Week mayhem.

Customers will be able to choose from a significant selection of specialty-printed Sturgis Rally and officially licensed Buffalo Chip merchandise including t-shirts, hats and other miscellaneous products for men, women, and children.

Known for offering the best selection of motorcycle merchandise in stores, online and on the road, Hot Leathers is proud to showcase its quality products at Sturgis Rally Week. Wherever you find yourself at Sturgis, a Hot Leathers location is sure to be nearby.

Hot Leathers has also partnered with eccentric comedian and American icon Pee-wee Herman in creating a unique and stylish line of merchandise to commemorate Pee-wee Herman’s New Big Adventure at the Legendary Buffalo Chip.

In addition, Hot Leathers will be sponsoring the premier charity and celebrity event in motorcycling, the 3rd Annual Legends Ride as well as Michael Lichter’s internationally renowned and high anticipated 10th Annual Motorcycles as Art exhibition entitled, "Eternal Combustion- 30 in the Wind" held in the Lichter Exhibition Hall on the grounds of the Legendary Buffalo Chip.

Andy George (Hot Leathers Retail Operations Manager) says: "This is Sturgis’ 70th Anniversary and Hot Leathers is proud to be a part of the festivities. Hot Leathers is the ultimate purveyor of Sturgis Rally Week memories and we always looks forward to coming out for Rally Week and seeing everyone year after year. This year we will have a larger selection of Buffalo Chip merchandise as well as an overall expanded presence and we’re really looking forward to all of it."

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