Aprilia announced today that Pro Italia, one of the foremost sport bike dealers in the country located in Glendale California, has renewed its partnership with Aprilia after a five-year hiatus.
Michael Pham, Piaggio USA Regional Sales Manager, noted "Piaggio and Aprilia are pleased to have Pro Italia, one of the great motorcycle shops in North America, partner with us in representing the Aprilia motorcycle range in Los Angeles. Pro Italia was one of our charter dealers in 1999 and they have returned to the fold convinced that the Aprilia brand, supported by the great resources of the Piaggio Group, has renewed its focus on R&D, customer service, winning in World Superbike, and building great and innovative motorcycles."
Bill Nation, Dealer Principal of Pro Italia noted that "Seeing Max Biaggi aboard the new RSV4 producing a 1st and 2nd place at Brno in a very competitive World Superbike Series is proof Aprilia is a force to be reckoned with in the high performance motorcycle arena, an arena where Pro Italia excels." Bill continued, "Besides performance and innovation, Aprilia motorcycles have a reputation for reliability and low running costs, two things very important in this economy. With the addition of Aprilia to our current line of other wonderful brands, Ducati and MV Agusta, coupled with our location at the base of Angeles Crest Highway and our unique events aimed at the enthusiast, Pro Italia is the destination for Italian motorcycle enthusiasts."
Pro Italia will be immediately taking deposits on the new Aprilia RSV4 and offering demo rides on the Shiver 750, Dorsoduro 750 and Mana 850 automatic. With the announcement that Pro Italia will now be carrying Aprilia in addition to other great Italian brands, it seems that Italian motorcycles, great riding roads, extraordinary customer service and Pro Italia go hand-in-hand.